Made for Love, Not for Profit
The Ghost Foundation is a legally registered not-for-profit organisation. Why should you care? It means that no one owns shares of monetary value in the project. We're building Ghost because we want online publishing to be better. We want to make decisions focused on that goal, not on building a startup that we can sell to Facebook for $1billion.
Any money Ghost makes can only ever be used to re-invest in making Ghost better. Not making shareholders rich.