Just a Blogging Platform
Ghost is a platform dedicated to one thing: Publishing. It's beautifully designed, completely customisable and completely Open Source. Ghost allows you to write and publish your own blog, giving you the tools to make it easy and even fun to do.
Ghost is an Open Source software project. What does that mean, exactly?
Firstly: It means that the Ghost application is free. Free to use, free to modify, free to share, free to redistribute. You can do anything you like with the software, without legal restriction. When you download a copy of Ghost, you own it. It's completely yours.
Secondly: It means that Ghost is created almost entirely by volunteers. The project is organised and run by a small, Non-Profit Organisation called the Ghost Foundation - but it is developed in public, by a large group of contributors all over the world who donate their time and skills to creating a blogging platform for everyone. You can help!
Ghost is an application which is created for and made possible by its community of users.
The Hosted Platform
If you think of the internet as a planet, and the Ghost blogging platform as a house (your home online) - the missing piece of the puzzle is that you need a plot of land to put your house on, where other people can find it.
You can rent a space for your Ghost blog from almost any web host in the world. For a small monthly fee, they will give you a space on one of their servers to run your Ghost blog. You have the freedom to choose to host your Ghost blog wherever you want.
To make it easy to get a Ghost blog online - we've also created a hosted platform for Ghost. You can think of this a bit like a gated community with acres of land especially prepared with pre-built Ghost blogs. For as little as $5 a month, we rent out plots of land on our hosted platform which only take a couple of clicks to get set up.
Our hosted platform is what funds the Non-Profit Organisation which organises and runs the Ghost Open Source project. So, every bit of money we make from renting out plots of virtual land for Ghost blogs goes towards improving the Ghost software for the whole world. In this way, people who use the Ghost software secure its future development. We call this Sustainable Open Source.
The Ghost Open Marketplace is a long term project where we hope to create a large directory of themes, apps, and resources which have been created for Ghost. Think of it like the Apple App store or the Google Play store, but filled with both free and premium products which are all for Ghost.
The current interation of the Marketplace is a placeholder to showcase all of the incredible themes which have already been created for Ghost in this early stage of its life. We will be announcing more about the Ghost marketplace in the near future.