Ghost contains built-in support for direct integration with over 1,000+ apps and services using the Zapier automation service.


Zapier works with Triggers and Actions to build powerful automations. For example:

  • When a new post is published in Ghost (Trigger) Zapier can share your post to Buffer (Action)
  • When a new subscriber is collected in Mailchimp (Trigger) Zapier can add that subscriber to Ghost (Action)

Setting up Zapier is a case of deciding which actions you would like to happen, and when you would like them to be triggered.

Get started with a Zap template

To get started we recommend using one of the recommended Ghost Zaps. This will make it easy to get some of the most popular automations set up in the space of a couple of clicks.

Create a custom Zap

Don't see the service you want? Head over to to manually create the exact automation you need. The guided Zap editor will help you build the exact workflow you're looking for.


Once set up, Zaps will run completely in the background without you needing to do anything else. This is incredibly useful for automating tasks which you do regularly and don't want to have to remember - like automatically sharing new blog posts to social networks. It also comes in very handy for keeping multiple tools in sync, for example making sure that every time someone subscribes or unsubscribes to a newsletter in Ghost or Mailchimp, making sure that change is reflected in the subscriber databases for both services.

It's worth noting that some Zaps are instant, while others run in timed intervals. You may sometimes notice a 15 minute gap between a Trigger and an Action - this is perfectly normal.