The post settings menu in the editor allows you to prepare your content for publishing with tags, post access levels, meta data and more.

Below, you'll find everything you need to know to make sure your content is optimized and ready to share with your audience.

Post URL

Ghost uses the title of your post to generate a post URL by default, or you can customize this URL to anything you like.

Best practice: keep your URL slug on topic and make it as short as possible, using hyphens - to separate words.

Publish date

The publish date uses your publication timezone settings, and will be determined when you publish or schedule your post by default. You can change the publish date at any time after a post has been published.

Best practice: Update your publishing date when you're republishing a post with fresh content, or would like to change the order the post appears on your site.

Tags

To add tags to your post, click inside the tag field and begin typing. If a tag already exists, it will populate the drop-down, or you can add new tags from here.

Best practice: Tags can be customized with their own meta data and styling from the in Ghost Admin. Read more about organizing your content in Ghost.

Post access

The post access menu is where you can decide who gets to access your content, and can be determined on a per-post basis.

  • Public — posts are available to all visitors.
  • Members only — posts are only available to logged-in members, both free and paid.
  • Paid-members only — posts are only available to paid members that have an active subscription in Stripe.
  • Specific tiers — posts are available to paid members on selected Tiers.

Best practice: Many publishers use public content to attract new visitors and grow an audience, and protect premium content for logged-in members. Read more about content protection in Ghost.

Custom excerpt

Custom excerpts are a great way to introduce your content. If your theme supports it the custom excerpt will show a snippet of content at the top of your post, and on your content index page.

Best practice: Your excerpt should provide a concise summary of your post that flows into your first paragraph nicely.

Authors

By default, Ghost assigns post authorship to the logged in user creating the post. You can also add multiple authors to a single post.

Meta data

This section allows you to enter custom meta data which can be accessed by search engines and used populate dynamic links when your content is shared across the web.

Best practice: Keep the meta title and description within the recommended character limit and write it for humans. Your meta data is what helps people decide whether to click on your article or not.

The Canonical URL field can be used to override the automatic canonical for the post, if you're publishing a guest post that has been published on another website, or working with duplicate content. Read more about when to use the Canonical URL field.

Twitter card

It's possible to set customized structured data for Twitter. If left Twitter data is not set, the custom meta data is used.

Tip: Use the Twitter card validator tool to check your Twitter card before sharing. When updating Twitter card information for a published post, it may take several minutes for Twitter to gather the latest data.

Write in a Twitter-friendly format with a concise title and description that will compliment tweets about your post.

Facebook card

Add custom data for Facebook Open Graph for sharing your post on the Facebook platform.

Tip: Facebook caches the Open Graph data for your post when published. To update this for a published post, use the Facebook Sharing Debugger.

Email newsletter

By default, the title of the post is used as the email newsletter subject line, or you can choose a custom subject line in this section, as well as send a quick test email.

Code injection

To include custom scripts or styles in your post, use Code Injection. Custom code can be added to the header or footer of the post.

This feature is useful when adding additional tracking scripts to a post or making custom CSS changes that only apply to a single post.

Featured post & custom templates

If your theme has a feature to feature specific posts and give them special styling, or place them into a carousel on the homepage, you can define your featured posts with this checkbox.

If your chosen theme makes use of custom templates, you will see a field that allows you to select a template for each page or post.


That's everything you need to know about the post settings menu. Once your post is ready to go, learn more about publishing and scheduling content.