Ghost allows you to offer multiple membership products, each with unique prices, benefits, and content access levels.

A tiered pricing strategy makes it possible to grow your business by offering different products and benefits to your audience.

Create your custom tiers

If you have Stripe connected, tiers can be created from the Settings → Membership → Tiers area in Ghost Admin.

Each tier can have its own name, description, monthly and yearly prices, and list of benefits. Tiers can also optionally include a free trial to help entice potential members to try out a paid plan.

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If you need to adjust the price of a tier, this should always be done within Ghost Admin, as opposed to within your Stripe account.

Making tiers available to visitors

The quickest way to make your new tiers available to visitors of your website is to use Portal. To access your Portal Settings, go to Settings → Memberships → Portal settings, and click Customize.

From the Portal design settings, you can control which tiers appear on your site at a granular level, including available prices — monthly, yearly, or both.

Once you're happy, click Save to publish the tiers on your site within the Portal experience.

The Links section of the Portal settings area shows links for each available tier. These links can be used on social media, in emails, and anywhere else you might want to share your sign-up form directly.

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You can also use these links for campaigns or to send directly to people, without featuring the tier on your site.

Archiving tiers

Archiving tiers allows you to make any tier unavailable when no longer needed, removing the ability to promote the tier using Portal. It’s possible to unarchive a tier at any time if you need it back. You can archive a tier by editing the tier settings and clicking Archive tier.

Members who have subscribed to a tier that’s been archived remain subscribed and will continue to renew. You can still send content to members subscribed to an archived tier.

Publishing for specific tiers

When publishing, you can control access to your content and newsletters by selecting specific tiers from the post settings within the editor. This gives you full control over the content that each tier has access to. Read more about sending email newsletters to your audience.