Publishing with Ghost gives you full ownership and access to your content and data with sensible JSON and CSV imports/exports that are available at any time. It's possible to export all of the following data from your site:
- Content (posts and pages) in a
JSON
format - Members in a
csv
format - Theme files as a
zip
file - Images used in your publication
- Post analytics data in a
csv
format
Content
Export your content from the Labs page in Ghost Admin to download your posts and settings in a single JSON
file. The following content and data will be exported:
- All Settings
- Staff users
- Posts
- Pages
- Tags
Members
To export a full list of your Members in Ghost, go to Members dashboard → Settings → Export all members.

Exports are in CSV
format that include the following fields: id
, email
, name
, note
, subscribed_to_emails
, complimentary_plan
, stripe_customer_id
, created_at
, deleted_at
, labels
Member exports can be imported to any other Ghost website using the same format, or reformatted for use on other platforms.
Themes
Your theme files can be downloaded into a single .zip
file from the design settings page in Ghost admin.

Images
If you're a Ghost(Pro) customer, and would like a publication image directory, email us and we'll be happy to provide.
If you're self-hosting, all user-provided data such as images and themes exist in the /content/
folder.
Post analytics
To export your most up-to-date post metrics, navigate to Settings → Analytics and export your analytics in CSV
format.
