Publishing with Ghost gives you full ownership and access to your content and data with sensible JSON and CSV imports/exports that are available at any time. It's possible to export all of the following data from your site:

  • Content (posts and pages) in a JSON format
  • Members in a csv format
  • Theme files as a zip file
  • Images used in your publication
  • Post analytics data in a csv format


Export your content from the Labs page in Ghost Admin to download your posts and settings in a single JSON file. The following content and data will be exported:

  • All Settings
  • Staff users
  • Posts
  • Pages
  • Tags


To export a full list of your Members in Ghost, go to Members dashboardSettingsExport all members.

Exports are in CSV format that include the following fields: id, email, name, note, subscribed_to_emails, complimentary_plan, stripe_customer_id, created_at, deleted_at, labels

Member exports can be imported to any other Ghost website using the same format, or reformatted for use on other platforms.


Your theme files can be downloaded into a single .zip file from the design settings page in Ghost admin.


If you're a Ghost(Pro) customer, and would like a publication image directory, email us and we'll be happy to provide.

If you're self-hosting, all user-provided data such as images and themes exist in the /content/ folder.

Post analytics

To export your most up-to-date post metrics, navigate to SettingsAnalytics and export your analytics in CSV format.