Publishing with Ghost gives you full ownership of your content and data, with JSON and CSV exports available at any time from Ghost Admin.

Export your data from Admin

As the site owner or an administrator, go to Settings → Advanced → Import/Export, open the Export tab, and click All data.

Choose what to include:

  • Content & settings — posts, pages, tags, tiers, and settings (JSON)
  • Members — all members with their labels and subscription status (CSV)
  • Post analytics — sends, opens, clicks, and conversions per post (CSV)
  • Themes — every installed theme, including custom code (one zip per theme)
  • Redirects & routes — your routes.yaml and redirects.yaml files
  • Media files — all images, video, and audio. Available on Ghost(Pro)

Click Export to get everything as a single zip file.

On Ghost(Pro), the export is prepared in the background and a download link is emailed to you when it's ready. The link is valid for 7 days.

On self-hosted sites, the zip downloads in your browser straight away. Keep the dialog open until the download finishes. Media files are copied from your server instead — see how to copy images, files, and media.