Email newsletters in Ghost are delivered with a beautiful, customizable HTML template that is polished and optimized for all popular email clients.

The email design settings in Ghost allow you to put your brand forward, and customize the template to suit your needs, as well as customize your sending email address. These options can be configured from the Settings → Email Newsletter Newsletter area, by clicking Edit.

Header image

Including a custom header image with your email newsletters is optional. To add a header image, click the upload icon and select your image. We recommend using a .JPEG, .PNG, .GIF, or .WEBP image that is 1200px by 600px for best results.

Publication title

Email newsletters can be configured to show or hide the publication title, which can be customized from the Settings → General area of Ghost Admin.

Newsletter name

When enabled, the newsletter name configured in your newsletter’s general settings will be displayed under the publication title, within your newsletter template.


Post title

The post title can be toggled on or off, giving you the flexibility to deliver different types of newsletters – from emails that look like posts with the title on, to personal letters and marketing announcements with the post title off.

By default, the post title is included. When the post title is toggled on, you can select from two header style options:

  • Clean, sans-serif
  • Elegant, serif

By toggling the alignment icons, you can also change the entire title alignment to be left-justified or centered.

Feature image

If a featured image has been included with your post, you can enable the option to include this image with your email newsletters. This featured image will appear just below the header of your newsletter.

Body style

Body style allows you to set the tone of your newsletter by selecting one of two font styles for the email template’s main (body) text:

  • Clean, sans-serif
  • Elegant, serif

The email footer area can be customized to collect audience feedback, link to commenting, share your latest posts, show subscription details and include any additional text or legal information you’d like to appear in your email newsletters.

Show subscription details

Make it as easy as possible for members to manage their accounts by adding personalized subscription information at the bottom of each newsletter, so your members can see what email address they subscribed with, the date they subscribed, and the renewal date for paid members.

Promote independent publishing

The "Published with Ghost" badge can be enabled and disabled from appearing at the bottom of each newsletter.

Email addresses

To set a custom sender name, ‘from’ email address, and ‘reply-to’ email address for your newsletter, toggle to the General email newsletter settings.

  • Sender Name
    This will appear as the name your email newsletters are 'from', and will default to your site title unless customized.
  • Sender Email Address
    This is the email address your newsletters will come from when your newsletter lands in the inboxes of your members. By default, this is configured as a noreply email address.
  • Reply-to Email Address
    This email address is used for replies to your email newsletter when your members reply directly from any newsletter they received.

If you'd like to change the Sender or Reply-to email addresses, enter the new email address to be used and click Save. This sends a confirmation email to the new email address, containing a link that must be clicked to verify and activate the email address.

Once custom Sender or Reply-to email addresses are activated, these email addresses will also be available to be set as the support email address for your members.