If you're using Ghost(Pro), email delivery is handled for you. Our sending domain is fully optimised for maximum deliverability, has a strong reputation, and we consistently see extremely high delivery rates and low spam rates.

All of the important technical things like authentication, monitoring and checking blocklists are all things that we manage as part of your service, so you can focus on what's important.

Thousands of creators deliver millions of emails using Ghost(Pro) and we see consistently above average delivery rates.

Spam prevention

It is possible that a very small percentage of emails may end up being marked as spam. This depends on many factors, such as the sending reputation of your from address, the email provider of the recipient (Hotmail and Outlook are notorious for poor spam handling), and the content of your email.

If you want to be proactive, there are some things you can do that may have a positive impact on your delivery rates:

  • Run your email newsletter content through a spam checker, to identify language that can trigger spam filters.
  • Encourage your members to add your address as a safe sender, or even better, encourage them to reply to your emails.
  • Keep your free subscriber list tidy by periodically removing inactive subscribers

Further reading

Why does my email go to the promotions tab?
Gmail delivers your newsletters to tabbed inboxes based on their own algorithms that consider everything including the content of the email, subscriber engagement and sender information. It is expected that some of your newsletters will be placed in the promotions tab by Gmail. While there are no p…
What should I do if my member is not receiving emails?
If your subscribers write to your support address because they’re not receiving your email newsletters, follow these steps to troubleshoot the issue and help point them to the most common solutions. 💡It’s completely normal for a small percentage of your emails to get caught up by over zealous