If you're using Ghost(Pro), email delivery is handled for you. Our sending domain is fully optimised for maximum deliverability, has a strong reputation and we consistently see extremely high delivery rates and low spam rates.
All of the important technical things like authentication, monitoring and checking blocklists are all things that we manage as part of your service, so you can focus on what's important.
Thousands of creators deliver millions of emails using Ghost(Pro) and we see consistently above average delivery rates.
It is possible that a very small percentage of emails may end up being marked as spam. This depends on many factors, such as the sending reputation of your from address, the email provider of the recipient (Hotmail and Outlook are notorious for poor spam handling), and the content of your email.
If you want to be proactive, there are some things you can do that may have a positive impact on your delivery rates:
- Run your email newsletter content through a spam checker, to identify language that can trigger spam filters.
- Encourage your members to add your address as a safe sender, or even better, encourage them to reply to your emails.
- Keep your free subscriber list tidy by periodically removing inactive subscribers