All analytics features in Ghost, including web analytics, newsletter opens, newsletter clicks, member sources and outbound link tagging can be turned off directly in Settings → Analytics.
Analytics integrations
If you'd like to use external tools for your analytics, that's entirely possible too. Here are a few common integrations that other Ghost publishers use for web, product, and subscription analytics:
- Google Analytics — A very popular free option to get detailed insights about your site traffic and traffic sources.
- Plausible — A great alternative to Google Analytics which is open source and privacy-focused, with a much smaller script to keep your site performance in check.
- Amplitude — A more advanced integration for product analytics, useful for membership websites that want to track how their members browse content.
- ChartMogul — Best-in-class subscription data platform, useful for paid publications that need detailed revenue stats.
Ghost integrations – official apps, plugins & tools
Ghost plugins, tools & apps to integrate with your Ghost site for automation, analytics, marketing, support and much more! 👉
Ghost is flexible and customizable, so there are almost no limits to what you can do. Some integrations can be set up within a few minutes using code injection (no code experience required, it's just copy and paste) — while other options are more advanced and require a developer.