Build a business

Build a business

Building an independent publishing business just got easier with this collection of resources to help you understand all of the requirements, from pricing your product, to picking the right tech stack and more.

24 posts More resources →
How to build an independent local news product

Local news is in crisis. Traditional outlets saddled with debt are closing, leaving “news deserts” behind them.

8 min read
4 keys to a successful creator-freelancer partnership

How to get the best work out of every person you hire.

5 min read
How to grow a creator business with free trial signups

Free trials are a popular acquisition model amongst businesses with recurring subscriptions. Offering your readers a free trial is a great strategy to increase your subscription revenue by giving readers the chance to have access to your paid content for a set period of time — so they can decide whether

8 min read
How the political newsletter Tangle is getting industry-leading conversion rates

An honest look at how to attract customers in a divisive niche.

8 min read
How to support your members as an independent creator

Excellent customer support is important for any online business. Find out how to offer it 👇

5 min read
5 tips on transitioning from career to creator with Matt Brown

How to leverage where you've been into what's next.

6 min read
Hiring for creators: What to know before growing your team

Here's how to find the perfect fit for your business.

4 min read
Advanced pricing strategies for publishers

How to find the right number for your business.

8 min read
The best (and worst) methods bloggers use to make money

Knowing how you plan to make money will help you get there faster.

7 min read
Email deliverability explained for publishers

How publishers can leverage SPF, DKIM, DMARC, and robust content for optimal inbox placement.

3 min read
How to switch from Patreon to Ghost

Built an audience on Patreon but looking for more ownership of your revenue and content?

9 min read
Pricing your offers: Conversion vs retention

As your business evolves, your discount strategy should too.

5 min read
Proven discount strategies for publishers

Setting up the right timing for your offers is as critical as finding the right amount.

4 min read
Which creator tech stack is right for you? ⭐️

Understand the benefits and limitations of the platforms you choose to run your business with this guide.

7 min read
How to create a design brief for a Ghost theme ⭐️

Getting your theme design project right is important — here's a template to get you started.

7 min read

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Create your brand: Launching a publication Start publishing: Creating content that works Grow an audience: Finding your true fans Build a business: Earning revenue from your work