Build a business

Build a business

Building an independent publishing business just got easier with this collection of resources to help you understand all of the requirements, from pricing your product, to picking the right tech stack and more.

14 posts More resources →
Pricing your offers: Conversion vs retention

As your business evolves, your discount strategy should too.

5 min read
Proven discount strategies for publishers

Setting up the right timing for your offers is as critical as finding the right amount.

4 min read
Which creator tech stack is right for you? ⭐️

Understand the benefits and limitations of the platforms you choose to run your business with this guide.

7 min read
How to create a design brief for a Ghost theme ⭐️

Getting your theme design project right is important β€” here's a template to get you started.

6 min read
Subscription business metrics explained for publishers

This user-friendly resource tells you everything you need to know about subscription business stats.

9 min read
How to increase the open rates of your email newsletter

Everyone wants to get more subscribers to open more emails, and these tips will help you do that.

8 min read
How to get paid sponsorships for your email newsletter

Ready to incorporate sponsorships into your newsletter? Read this first.

8 min read
Should you sell newsletter sponsorships?

Sponsorships can be a great way to monetize, but they're not a good fit for every creator.

4 min read
7 ways to make money on YouTube without ads ⭐️

Bring sustainability to your growing creator income on YouTube by branching out.

10 min read
Conversion strategy: Turn more readers into paid members

Convert more free subscribers into paid ones by communicating what you offer clearly.

9 min read
How to create a valuable offer that converts

Here are 5 reasons why people will pay for your content.

7 min read
4 questions to ask before pricing your subscription newsletter

Most newsletters are priced too low because creators undervalue their work.

10 min read
Patreon vs your own site: Diversifying a membership business

Built an audience on Patreon but looking for more ownership of your revenue and content?

8 min read
How to make money blogging without ads or affiliate marketing

There is a real and sustainable way to make money from your blog: subscriptions.

10 min read

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Create your brand: Launching a publication Start publishing: Creating content that works Grow an audience: Finding your true fans Build a business: Earning revenue from your work