Team Ghost

#162 — How to measure the metrics that matter

In this week's issue of Publisher Weekly, learn what subscription business metrics matter most, how multiple products can expand your revenue, and why metaverses are the future of the internet.

4 min read

#161 — The competitive advantage of long tail thinking for publishers

In this issue of Publisher Weekly, learn how to leverage SEO for your membership, uncover why you might need to rethink your pricing, and see how slow journalism is changing the industry.

5 min read

#160 — How incentives can make or break your publishing business

In this edition, see how TikTok can supplement your content strategy, revisit proven marketing tactics for publishers, and learn what the future of fiction could look like.

5 min read

#159 — Why publishers should challenge their industry assumptions

In this issue of Publisher Weekly, learn how to build trust with your audience, discover the AI research tool of the future, and see how pop-up newsletters might work for you.

5 min read

#158 — Why size doesn't matter for strategic publishers

The latest issue offers a step-by-step process for landing your first newsletter sponsor, a template for communicating your unique value, and tips for leveraging social media effectively.

4 min read

#157 — Why you should monetize your content directly

This edition is dedicated to sharing stories and ideas about what you need to succeed in the creator economy landscape, from picking the right business model and platform to writing the best headlines.

4 min read

#156 — How to treat your publication like a business

This week's edition introduces the concept of content repurposing, offers a summary of the latest Digital News Report, and identifies the most common marketing mistake new publishers fall into.

5 min read

#155 — How to turn discovery into profit

In this issue, discover how landing pages can accelerate newsletter growth, why TikTok might be an untapped resource for publishers, and what's behind local news's resurgence.

5 min read

#154 — Why slow and steady wins in publishing

This week's edition includes tips on using lead magnets, a look at how social media companies are becoming creator-focused, and answers why sustainability is a superpower.

4 min read

#153 — Why consistency is a publisher's secret weapon

In this week's issue, learn how to produce consistent quality using the right tools, why established media is copying smaller publishers, and whether or not MAPs are right for you.

4 min read

#152 — How new monetization models are transforming publishing

This week's edition includes actionable tips for beginning as a creator, examples of how publishers are starting to think differently about monetization, and a reminder of why sustainable businesses win.

4 min read

#151 — How to innovate your way to a profitable newsletter

In this issue, uncover the monetization methods creators use to fund their work, improve your newsletter with tips from an expert, and peek at the newest publishing technologies.

4 min read

#150 — How to convert more readers into paying subscribers

This week learn the conversion tactics used by successful writers, why a great product is the best growth hack, and how print still fits into the modern publishing landscape.

4 min read

#149 — Why simplicity is the key to growth

This week's newsletter discusses newsletter types, successful case studies, the evolving audio landscape, and tips for keeping your growing publication uncomplicated.

5 min read

#148 — Do solo creators have an advantage?

This week's edition examines the rise of independent creators, continued change in the podcasting landscape, and actionable advice for succeeding in the passion economy.

5 min read