Setting up apps and integrations

Bring all your favorite apps and tools along with these nifty integrations.

It's possible to extend your Ghost site and connect it with hundreds of the most popular apps and tools using integrations.

Whether you need to automatically publish new posts on social media, connect your favorite analytics tool, sync your community — our integrations library has got it all covered.

Many integrations are as simple as inserting an embed by pasting a link, or copying a snippet of code directly from an app and pasting it into Ghost. Our integration tutorials are used by creators of all kinds to get apps and integrations up and running in no time — no technical knowledge required.

Core integrations

Ghost comes with a few core integrations to help you create content and promote it to people:

  • The native Unsplash integration allows you  to browse and insert beautiful imagery into any post or feature image
  • A Google AMP integration renders all content on your site to be available in a mobile-ready AMP format
  • The FirstPromoter integration makes setting up a referral program, to allow your biggest fans to promote your work for an incentive, entirely possible.


Zapier is a no-code tool that allows you to build powerful automations, and our official integration allows you to connect your Ghost site to more than 1,000 external services.

The Ghost<>Zapier integration is used by thousands of creators. Here's a few of the most popular templates:

Custom integrations

For more advanced automation, it's possible to create custom Ghost integrations with dedicated API keys from the Integrations page within Ghost Admin.

These custom integrations allow you to use the Ghost API without needing to write code, and create powerful workflows such as sending content from your favorite desktop editor into Ghost as a new draft.

We've now covered all of the most common setup steps that the majority of publishers take to get started with Ghost.

You may have heard rumors that Ghost is very flexible and can be customized and extended in any number of ways. These rumors are true. But advanced customizations aren't necessary when you're starting out.

From here, the most impactful thing you can do is to start creating unique content for your audience.

To help you along the way, make sure you subscribe to the Ghost newsletter so you get the latest resources, stories and ideas in your inbox, and join our creator community.

On this page Introduction

Get trends & tips delivered to you.

A weekly roundup of emerging trends, products and ideas in the creator economy, trusted by 50,000+ readers.

No spam. No jibberjabber. Unsubscribe any time.
Create your brand: Launching a publication Start publishing: Creating content that works Grow an audience: Finding your true fans Build a business: Earning revenue from your work