Team Ghost

Is to forget about scale and focus on individual relationships. Reach, virality, and exposure are all byproducts of being a real human online. This week's resources will help you start thinking less about what you want to make, and more about who you want to help. 💬 In this

It's about what you learn while doing. No person running a five, six, or seven-figure newsletter knew the exact path forward when they began, but they started anyway. And now, it's your turn. 💬 In this week's issue: * Upside down niches. Why thinking small is

Find two or three creators whose businesses inspire you (what they publish, how much they charge, who they reach, etc.), learn from them, and ignore everything else. Success is as much about what you don't do as it is what you commit to. This week's resources

It's messy. The path is winding and on your way toward your goal, you might hit a few dead ends and need to turn around. But the path, the opportunity, and the success are there for those who persist. This week, here are a few resources to keep

Have you ever looked at someone else's newsletter, blog, or project and thought "I never would have thought of that!" The goal is to get strangers to say the same thing about your work. And the only way to achieve that is by leaning into what

In the creator economy, collaboration trumps competition. This week, see how learning from others can speed up your success. 💬 In this issue: * YouTube village. Why the impact of what you create might be bigger than you think. * Increased earnings. What can big-name publishers teach us about the strategies really working

Creating something of value for an audience starts with truly understanding what it is you are creating, who you are creating for, and what your goals are. This week we learn how to apply focus to our efforts. 💬 In this week's issue: * Positioning. Getting familiar with your value

What's simultaneously the best and scariest part of becoming an independent maker? Your journey won't look like anyone else's. Read on to learn how you can leverage this gift. 💬 In this week's issue: * Business vs. audience. Can one part of the journey

Sometimes how you see (options, challenges, competition), can be more impactful than what you see. The right lens can change everything. This week, here are a few worth trying on. 💬 In this issue: * Pro tips. An experienced newsletter writer shares the practical strategies that stand the test of time. * Imposter

Most of us do. We overcomplicate, overstrategize, and overwork ourselves into a frustrated frenzy because we think it has to be this way. It doesn't — and the following resources will help you see why. 💬 In this week's issue: * Long-form. How creators are holding people's

It all comes down to your output. The more you produce, the longer you stay in the game, the better your chances are of creator success. Now, let's help you get there. 💬 In this week's issue: * Success leaves clues. Follow one creator's unconventional path

The creator economy isn't going anywhere. What began as a fringe rebellion against the status quo is changing the mainstream definitions of work and success. And the revolution is just beginning. 💬 In this week's issue: * Define creator. Learn why the title you give yourself matters. * Subscription

Sometimes you have to set aside all of the expert advice, proven strategies, and measurable tactics and just listen to your gut. This week, see how a group of creators won big by trusting themselves. 💬 In this issue: * Starting small. Learn how two teammates turned their hobby into a seven-figure

This week we're going all-in on one idea: the power of consistent creation. 💬 In this week's issue: * Patterns of success. See what a recent study revealed about winning online. * Consistency tips. Learn how to craft commitments you can actually stick to. * The 1k milestone. Discover what

...is to make something you want to exist in the world. We overcomplicate what it takes to succeed online. This week, let's uncomplicate it. 💬 In this week's issue: * Puzzle-money. Learn why Wordle is so attractive to publishers. * 3-years and counting. Discover what a membership expert has