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The Newsletter

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🎊 The most popular resources of 2022

💡We're taking a short break for a few weeks and will return in 2023 with the latest trends and tips. Thanks so much for supporting The Ghost Newsletter! 💬 In this week's issue: * Best articles. Here's a highlight of the resources you loved! * Best newsletters.

5 min read
🛣️ How to stay on the road less traveled

During your creator journey, you will have numerous opportunities to take an easier path. To call it quits, throw in the towel, and let your dreams shrink back into your head. But make no mistake, whether you keep going or not is a choice. A decision you have full control

5 min read
💎 How productivity leads to purpose

More often than not, purpose is something forged, not found. You don't stumble upon your thing by thinking through every possibility. Instead, you try, fail, experiment, and pull yourself into the lightbulb moments origin stories are made of. Your thing is out there. It just needs you to

4 min read
👀 Building a simple business is difficult

It's easy to overcomplicate what's required to succeed online. The cacophony of "business experts" will try to convince you of a million different actions to take...simultaneously. But remember, complexity is a distraction. It takes massive amounts of discipline to say no to good

5 min read
🪜 Are you climbing the wrong ladder?

There's a quote by the famous author Stephen Covey that says, "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster." It's easy to fall so deep into the constant grind of

5 min read
💸 If money is a tool, what's the best way to use it?

The short answer: slowly. As you build your content business, pay attention to what works. Then when you spot opportunities, use money as a way to increase their success. Premium themes, freelance assistants, and paid promotions all have their role to play in growing your business. But none of them

4 min read
🎈 The most common reason your audience isn't growing

An audience isn't an amorphous group that sprouts out of thin air once you begin building something online. They're individuals who, one by one, find your work, connect with your story, and develop trust in your message. So, if growth is your goal, focus on individuals

5 min read
🤷🏻‍♂️ Are you trying to do too much?

What you choose to work on is infinitely more important than how hard you work. As a creator, the bucket of things you could tackle is endless: articles, videos, social media posts, interviews, partnerships, product launches, and on and on it goes... But only a select few will actually move

4 min read
⚔️ The double-edged sword of independence

As an independent creator, you get access to all of the freedom, control, and financial upside of your work. But you also gain all of the responsibility, pressure, and headaches that come along with trying to build something from scratch. The trick is to remember this: even as an independent,

5 min read
🔁 How to access your creativity on demand

People tend to look at creativity in one of two ways: either as a spark of inspiration that can't be timed, tamed, or planned; or as a result that can be cultivated, just like growing a plant from its seed. Everyone with a successful creator business is in

5 min read
🎲 Is success really just a numbers game?

Yes, it is. But most importantly, it's about what you do with the numbers you're given. Are you learning what works? Experimenting with your process? Going all-in on the metrics you control? The numbers aren't there to intimidate you but to guide you. This

4 min read
🎁 The gift of doubt

Uncertainty precedes discovery. Not knowing how to complete a task or what the outcome will be is scary, which is why most people freeze. They stop taking action until they know more. Until they can be sure. But life and business don't work like that. If you want

4 min read
🏋️‍♂️ It's time to "get your reps in"

What if every time you saw a successful creator, instead of thinking, "they're better than me," you said, "they've simply done this more than I have." Suddenly, success becomes a game of numbers and stops being a search for some mysterious secret

4 min read
✅ It's not what you know, it's what you do

Right now, all around the world, creative people are dreaming up brilliant ideas. Some of these ideas may even be better than the one you're working on right now. But ultimately, they'll go nowhere. Because most people don't take action. Most people wait and

4 min read
🙇‍♂️ The uncomfortable decision every creator must make

Despite your best intentions, you will never be able to make everyone happy. You will have to draw lines in the sand around the projects you pursue, the people you work with, and the topics you address. You will have to say no to good things to make room for

5 min read

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