What if every time you saw a successful creator, instead of thinking, "they're better than me," you said, "they've simply done this more than I have."
Suddenly, success becomes a game of numbers and stops being a search for some mysterious secret or hack or tool. Like a weightlifter striving to grow their muscles, you just need to focus on showing up and getting your reps in. Day in, day out.
The question isn't if you'll achieve your goals but rather, will you be consistent enough to unlock them?
💬 In this week's issue:
- Easy reading. How to get more people to engage with everything you publish.
- Flywheel. Examples of how to unlock the most value from your content.
- Data-driven. Tips on using numbers to empower your words.
🌟 A title is worth a thousand words
There's a lot that goes into making a great article or blog post. But, it's fair to say that some elements are more important than others.
It's not uncommon to see creators spending more time perfecting the grammar in the middle of their third paragraph than they do creating a standout email subject line. Or spending an hour searching the perfect feature image when they haven't optimized their call-to-action.
As you think about how to prioritize your time, consider these points:
- More people will read your article or blog post title than the actual content. So, how can you make more of those people want to keep reading?
- Every item you publish should be driving towards something (a clear conclusion, action step, etc.). Can you express that in a single sentence? Is that sentence somewhere on your page?
- Does your formatting lend itself to people reading on their phones while they wait in line for coffee? Making your content easy to read doesn't devalue your work in any way. It only invites more people to engage with it.
Two resources to help you master these elements are, first, this tweet thread (Hamilton's recommendations are actually really good).
And second, this collection of copywriting case studies by Harry Dry — one of the most interesting, and effective, modern-day growth hackers.
🗞 Latest tips & stories
- New Ghost feature: History log
- What will the future of social media look like?
- YouTube updates its channel pages and monetization rules
- How to decide what not to do
- Labor and wait — the rhythm of creator businesses
♻️ Everything old is new again
Content repurposing is a cornerstone of a successful creative career. It expands our reach while reducing the pressure to publish new things quickly; basically a perfect model of the phrase "maximize the work not done."
However, one of the challenges of this strategy is knowing where to start and where to find examples of good repurposing in action.
Writer Simon Owens pulled together a dozen examples for exactly this purpose. Owens took a look at how text, video, and audio assets can turn into a flywheel of seamless repurposing.
It provides a solid framework for you to start thinking about your archived content as a library to build upon.
📊 How to set your content apart
"Data" can be an intimidating word for those of us who aren't analytically-inclined. If you've chosen to write a newsletter or blog, chances are you probably like words more than numbers and creativity more than calculation.
And yet, learning how to work with and communicate data can take your words further than ever before.
HubSpot recently shared the 9 ways their team uses data in content creation. A few of the major ideas include:
- Data helps you decide what to create. This can be keyword research tools such as Ahrefs, Google Trends, or AnswerThePublic.
- Data can measure change over time. Is there a topic you wrote about before that has since changed? Are there numbers to show why this happened? Or could you give readers a behind-the-scenes look at your analytics to show how your project has grown?
- Data enables you to understand your audience. Run a survey of your email list to find out what social platforms they use, who their other favorite creators are, and what kind of content they want to see next. Or visit the Members page in Ghost, see which people have the best open rates, then interview them.
When you go the extra step for your content, people notice... and you win.
👀 Curators pick
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