The insider advantage: Why successful brands use unique language and how you can too
Can weird words boost your online following?
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🙂 If you want to grow, let people in
Transparency is a game changer for those willing to apply it. So many organizations, big and small, build invisible walls between themselves and their customers. But as an independent creator, you can change this. You can hold 1-on-1 conversations, tell real stories, and share your stumbles along the way. Ultimately,
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Community guidelines: Fostering valuable contributions
Launching a community space as an independent publisher can feel like a leap of faith. Providing your members with a space to have valuable conversations is important, but how do you ensure that it remains a safe and collaborative space? That's where community guidelines come in. A set
Read more🔭 The way discovery really works for creators
It tends to happen slowly, then all at once. Most successful creatives spend years gradually gaining momentum — building their fanbase, skillset, and content library. Then, something changes. A trend shifts. An influencer takes notice. An article goes viral. And all of a sudden, growth spikes. But those big wins rely
Read more⚡️ Where to focus your creator energy next
It's easy to feel overwhelmed when building your own thing. The trick is to point all your attention towards the few things you can control: your output, attitude, and choices. No matter what twist gets thrown your way — treat it like it's there to help you,
Read more🌁 Why there's no shortcut to great work
Actress Sally Field was once asked how to have a long, creative career. Field answered that most people get frustrated by all of the non-acting work (administrative tasks, casting calls, relationship-building, etc.), but early on, they realized this was the key: "The struggle is the work." Building a
Read more⚖️ How to keep your creative projects legal
The truth is, no one you look up to had it all figured out when they began (especially when it came to the legal side of things). Thankfully, there are very smart people willing to share their knowledge, tools, and templates to help. 💬 In this week's issue: * Above
Read more🥇 Who should be your first "true fan"?
You. We can discuss the importance of building an audience until the cows come home. But no one will be excited about your creations unless you are first. Here's how to make that happen. 💬 In this week's issue: * Transformation. What that "stuck" feeling might
Read more🌱 How to tell if you're on the right track as a creator
The right path is whatever one keeps you creating. It's a simple truth, but one that can lead to incredible results when applied in the real world. If you've felt unsure about your strategy, here are a few resources to help you reframe your journey. 💬 In
Read more🛣 Where does the road less traveled lead
As an independent creator, you get the benefit of deciding your route but also the burden of no guarantees about the destination. So, if you want to stack the odds in your favor — build something you enjoy working on from day 1, and let the winding road worry about itself.
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How the political newsletter Tangle is getting industry-leading conversion rates
An honest look at how to attract customers in a divisive niche.
Read more🧗 How to climb the ladder of creator success
Say yes to every opportunity that promises to get you even half an inch closer to your goals. In the early days of building your dream, progress will feel painfully slow. But don't mistake slow progress for none at all. Because it is there. You are getting closer.
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How to leverage SEO as a new creator with François Douville
The power of organic growth for solo creators.
Read more🧊 The iceberg illusion of creative work
No matter how simple another creator's success may appear from the outside, you can be certain that, for anyone who's achieved a significant milestone, there's a whole lot more happening beneath the surface. This week, learn how to get the unseen pieces just right.
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How to support your members as an independent creator
Excellent customer support is important for any online business. Find out how to offer it 👇
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