The Newsletter

No matter how simple another creator's success may appear from the outside, you can be certain that, for anyone who's achieved a significant milestone, there's a whole lot more happening beneath the surface. This week, learn how to get the unseen pieces just right.

Sometimes it can feel like you need to get everything right in order for your business or project to work at all. Thankfully, you don't. When you're first getting started, very few things really matter — and here's a peek at what those are. 💬 In

Many creators view leverage as an external instrument: relationships, funding, etc. But that's only one type. Leverage is anything that gives you an advantage — any tool, opportunity, or skill that multiplies what you do and its impact on others. Sometimes we just need a little help identifying what

It was an exciting week here at the Ghost HQ (just kidding, we don't have an office) — because on Monday we launched the latest major version of the product after more than a year of working on new features. To celebrate, we're sharing some of the

Is that you have to be willing to play. Yes, the game of putting yourself, your ideas, and your content out into the world can be intimidating. But, you wouldn't be reading this if you weren't ready. 💬 In this week's issue: * Ownership. See the

Is to forget about scale and focus on individual relationships. Reach, virality, and exposure are all byproducts of being a real human online. This week's resources will help you start thinking less about what you want to make, and more about who you want to help. 💬 In this

It's about what you learn while doing. No person running a five, six, or seven-figure newsletter knew the exact path forward when they began, but they started anyway. And now, it's your turn. 💬 In this week's issue: * Upside down niches. Why thinking small is

Find two or three creators whose businesses inspire you (what they publish, how much they charge, who they reach, etc.), learn from them, and ignore everything else. Success is as much about what you don't do as it is what you commit to. This week's resources

It's messy. The path is winding and on your way toward your goal, you might hit a few dead ends and need to turn around. But the path, the opportunity, and the success are there for those who persist. This week, here are a few resources to keep

Have you ever looked at someone else's newsletter, blog, or project and thought "I never would have thought of that!" The goal is to get strangers to say the same thing about your work. And the only way to achieve that is by leaning into what

In the creator economy, collaboration trumps competition. This week, see how learning from others can speed up your success. 💬 In this issue: * YouTube village. Why the impact of what you create might be bigger than you think. * Increased earnings. What can big-name publishers teach us about the strategies really working

Creating something of value for an audience starts with truly understanding what it is you are creating, who you are creating for, and what your goals are. This week we learn how to apply focus to our efforts. 💬 In this week's issue: * Positioning. Getting familiar with your value

What's simultaneously the best and scariest part of becoming an independent maker? Your journey won't look like anyone else's. Read on to learn how you can leverage this gift. 💬 In this week's issue: * Business vs. audience. Can one part of the journey

Sometimes how you see (options, challenges, competition), can be more impactful than what you see. The right lens can change everything. This week, here are a few worth trying on. 💬 In this issue: * Pro tips. An experienced newsletter writer shares the practical strategies that stand the test of time. * Imposter

Most of us do. We overcomplicate, overstrategize, and overwork ourselves into a frustrated frenzy because we think it has to be this way. It doesn't — and the following resources will help you see why. 💬 In this week's issue: * Long-form. How creators are holding people's