The Newsletter

The Newsletter

Thousands of people rely on the Ghost Newsletter to stay ahead of emerging trends, products, and ideas in the creator economy. Subscribe to get actionable tips for growing your independent publishing business!

307 posts More resources →
#142 (Special Edition) – Tools to turn your audience into a business

This special edition covers the launch of Ghost 4.0. This update brings native memberships and subscriptions, a dashboard, a collection of themes, a new $9 starter plan, and more.

3 min read
#141 — Are independent newsletters killing journalism?

This week we take a look at how newsletters, big and small, keep the lights on, why "zombie" subscribers aren't necessarily a bad thing, and whether the future will be kind to the email newsletter format.

4 min read
#140 — The proven way to find your niche, explained

There's lots of genuinely useful things to read in this issue, including a guide for how to find a profitable niche, takeaways about how successful startups acheive content-driven growth and a deeper look at how the creator economy is just getting started. Plus: A couple of important Google updates.

3 min read
#139 — Find out how to convert visitors into subscribers

In this weeks roundup: Learn how to improve your conversion copy, re-engaged lost subscribers, price newsletter sponsorships and improve your newsletters. Plus the latest top news stories!

2 min read
#138 — Email deliverability unfiltered

It's time for your weekly picks of the most important stories in publishing. Get your latest tips, downloads & insights about email newsletters, business models, and tech right here — and don't forget, you can submit an article to be included in a future issue.

2 min read
#137 — How much content is too much content?

Have you seen our submission page? This is where you can submit a story to be shared in a future issue of this newsletter. We can't wait to hear from you!

2 min read
#136 — How to build a sustainable newsletter growth machine

We've made a few small tweaks to the usual layout this week to make things a little more relevant. You can still get your weekly dose of the top stories about publishing, newsletters and technology below.

3 min read
#135 — The future of email

The latest news about all things publishing, newsletters and tech is here, including an essay, a podcast & a webinar. Enjoy! Webinar: The future of email "Join marketing experts from emfluence, Email on Acid, and Women of Email as we discuss the history of our favorite form of communication!...

1 min read
#134 — Real newsletter growth tactics inside

Your weekly curation of news about independent publishing below includes a lot of growth tips that you're not going to want to miss, including how to grow your email list, increase revenue, attract sponsors and what time you should deliver emails. Enjoy! 💸 Business models [Podcast] Growing a newsletter

2 min read
#133 — The year of the subscription (again)

Newsflash, it is the year of the subscription. Wait, wasn't that last year too? Either way, that's what everyone is talking about this week after Reuter's published their latest report. Plus: Find out how to get 10k subscribers in a month, how to use

2 min read
#132 — New models for media in 2021

Happy New Year! We're kicking off your regularly scheduled curation of publishing news today. It's the first working week of the year, so in this round-up you can expect lots of 2021 predictions and strategy highlights. Plus: useful tips for SEO & affiliate marketing. Enjoy! 💯 Top

2 min read
#131 — The movement for open subscription platforms

The final newsletter of 2020 includes a new movement for open subscription platforms, Rafat Ali writes about the importance owning your stack — plus, more roundup articles about 2020 and predictions for next year! We're taking a short break for a few weeks and we'll return in

2 min read
#130 — A glance back at the year we will all remember

It's here, you knew it was coming — the time of year when everyone does a roundup of the past year and predictions for the year that follows. There's a lot to unpack, so we'll be sharing the highlights in the next couple of newsletters.

2 min read
#129 — Enter the multi-SKU creator

The big question in this issue: Should writers create more than one product? Having multiple revenue streams is definitely attractive, but is it better to double-down your efforts, or create multiple products? Let us know your thoughts. 💯 Top picks Why a paid newsletter won't be enough money for

2 min read
#128 — Optimising the subscription lifecycle

After speaking to people who create content professionally — we kept hearing that it would be beneficial to have a place to share ideas, tips and stories about running email newsletters, and building content-based businesses. So, we recently launched a brand new community for exactly that and there's already

2 min read

Get trends & tips delivered to you.

A weekly roundup of emerging trends, products and ideas in the creator economy, trusted by 50,000+ readers.

No spam. No jibberjabber. Unsubscribe any time.
Create your brand: Launching a publication Start publishing: Creating content that works Grow an audience: Finding your true fans Build a business: Earning revenue from your work