Your weekly curation of news about independent publishing below includes a lot of growth tips that you're not going to want to miss, including how to grow your email list, increase revenue, attract sponsors and what time you should deliver emails. Enjoy!
💸 Business models
Sam Parr from The Hustle chats with Newsletter Crew about their growth journey.
Back when it was still 2020, stories started circling about newsletter writers turning to advertising, the revenue stream that we all thought everyone was tired of. Now it looks like the trend is taking off and startups like Swapstack, Upstart.me, and Letterwell are helping newsletter writers find sponsors.
If you're a newsletter writer looking for sponsors, here are some tips from Email Octopus about how to stand out.
Kevin Conti of Software Ideas launched a newsletter that sends hand-picked SaaS ideas every week and scaled to $8k/mo in revenue with a pre-sale strategy.
"We’d love to say it’s 9 am on Tuesdays, but the longer, more accurate answer, is that it depends."
✍️ Modern journalism
The publisher is hiring 20-30 high profile writers to benefit from the Forbes newsroom while keeping editorial independence. The cost of this for writers? A 50/50 revenue split.
"The internet is magic and creators are its purest expression."
Hugo Amsellem spent a few months studying the creator economy and mapping out the tools that unlock it.
According to this piece, using the word video in your email subject line can increase open rates by 19% and including a video inside your email can improve click rates by more than 300%.
Check out this breakdown of what a good landing page looks like, filled with examples and actionable ideas.
Could simply mentioning a brand online become more powerful than linking to their website? Find out more in this explanation of how Google understands linking behaviour in 2021.
"The inventor of the World Wide Web, Tim Berners-Lee, has raised concerns that Australia’s proposed News Media and Digital Platforms Mandatory Bargaining Code could fundamentally break the internet as we know it."