Team Ghost

During your creator journey, you will have numerous opportunities to take an easier path. To call it quits, throw in the towel, and let your dreams shrink back into your head. But make no mistake, whether you keep going or not is a choice. A decision you have full control

More often than not, purpose is something forged, not found. You don't stumble upon your thing by thinking through every possibility. Instead, you try, fail, experiment, and pull yourself into the lightbulb moments origin stories are made of. Your thing is out there. It just needs you to

It's easy to overcomplicate what's required to succeed online. The cacophony of "business experts" will try to convince you of a million different actions to take...simultaneously. But remember, complexity is a distraction. It takes massive amounts of discipline to say no to good

There's a quote by the famous author Stephen Covey that says, "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster." It's easy to fall so deep into the constant grind of

The short answer: slowly. As you build your content business, pay attention to what works. Then when you spot opportunities, use money as a way to increase their success. Premium themes, freelance assistants, and paid promotions all have their role to play in growing your business. But none of them

An audience isn't an amorphous group that sprouts out of thin air once you begin building something online. They're individuals who, one by one, find your work, connect with your story, and develop trust in your message. So, if growth is your goal, focus on individuals

What you choose to work on is infinitely more important than how hard you work. As a creator, the bucket of things you could tackle is endless: articles, videos, social media posts, interviews, partnerships, product launches, and on and on it goes... But only a select few will actually move

As an independent creator, you get access to all of the freedom, control, and financial upside of your work. But you also gain all of the responsibility, pressure, and headaches that come along with trying to build something from scratch. The trick is to remember this: even as an independent,

People tend to look at creativity in one of two ways: either as a spark of inspiration that can't be timed, tamed, or planned; or as a result that can be cultivated, just like growing a plant from its seed. Everyone with a successful creator business is in

Yes, it is. But most importantly, it's about what you do with the numbers you're given. Are you learning what works? Experimenting with your process? Going all-in on the metrics you control? The numbers aren't there to intimidate you but to guide you. This

Uncertainty precedes discovery. Not knowing how to complete a task or what the outcome will be is scary, which is why most people freeze. They stop taking action until they know more. Until they can be sure. But life and business don't work like that. If you want

What if every time you saw a successful creator, instead of thinking, "they're better than me," you said, "they've simply done this more than I have." Suddenly, success becomes a game of numbers and stops being a search for some mysterious secret

Right now, all around the world, creative people are dreaming up brilliant ideas. Some of these ideas may even be better than the one you're working on right now. But ultimately, they'll go nowhere. Because most people don't take action. Most people wait and

Despite your best intentions, you will never be able to make everyone happy. You will have to draw lines in the sand around the projects you pursue, the people you work with, and the topics you address. You will have to say no to good things to make room for

Is should. I should be there by now. This should be working. We should have known better. It's the word comparison uses to disguise itself as logic. But don't fall for its tactics. There is no one right answer, no sure path forward. No guarantees — only