Kym Ellis

Kym Ellis

The importance of word of mouth marketing for creators

A universal truth for every business, whether online, offline, subscription, or one-time purchase, is that they are dependent on marketing channels for growth. Marketing channels come in lots of different forms: Social media, SEO, network/referrals, word of mouth, advertising, or any other method where people who haven't heard of

4 min read
Why content distribution is the key to growth

You're creating great work. Make sure people see it.

6 min read
How to grow a creator business with free trial signups

Free trials are a popular acquisition model amongst businesses with recurring subscriptions. Offering your readers a free trial is a great strategy to increase your subscription revenue by giving readers the chance to have access to your paid content for a set period of time — so they can decide whether

8 min read
Community guidelines: Fostering valuable contributions

Launching a community space as an independent publisher can feel like a leap of faith. Providing your members with a space to have valuable conversations is important, but how do you ensure that it remains a safe and collaborative space? That's where community guidelines come in. A set of tips

4 min read
How to support your members as an independent creator

Excellent customer support is important for any online business. Find out how to offer it 👇

5 min read
Email sender name best practices

Find out how to set the best sender name for your newsletter and increase your open rates.

4 min read
A publishers guide to content organization

Deciding how to structure your content doesn't need to be difficult.

6 min read
A beginner’s guide to SEO for publishers and creators

You don't need to be a marketing expert to get started with SEO. Here's how!

12 min read
Is guest posting worth it? A guide for publishers

Find out how to do guest posting the right way.

5 min read
Email deliverability explained for publishers

Find out why DMARC is not necessarily the answer to your delivery problems.

5 min read
How to switch from Patreon to Ghost

Built an audience on Patreon but looking for more ownership of your revenue and content?

9 min read
How to setup your Ghost publication

We've crammed the most important information to help you setup your new publication into this post.

2 min read
How to publish your first post ⭐️

A full overview of the Ghost editor, so you can start creating right away.

4 min read
Building your audience with subscriber signups ⭐️

Turn anonymous visitors into logged-in members and start building your audience today.

2 min read
Sending email newsletters ⭐️

Deliver your new post to your members, or a segment of your members, in just a few clicks.

2 min read

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Create your brand: Launching a publication Start publishing: Creating content that works Grow an audience: Finding your true fans Build a business: Earning revenue from your work