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The Newsletter ⁃ 4 min read

🎁 The gift of doubt

Uncertainty precedes discovery. Not knowing how to complete a task or what the outcome will be is scary, which is why most people freeze. They stop taking action until they know more. Until they can be sure. But life and business don't work like that. If you want

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Why content distribution is the key to growth
Grow an audience ⁃ 6 min read

Why content distribution is the key to growth

You're creating great work. Make sure people see it.

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The Newsletter ⁃ 4 min read

🏋️‍♂️ It's time to "get your reps in"

What if every time you saw a successful creator, instead of thinking, "they're better than me," you said, "they've simply done this more than I have." Suddenly, success becomes a game of numbers and stops being a search for some mysterious secret

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The Newsletter ⁃ 4 min read

✅ It's not what you know, it's what you do

Right now, all around the world, creative people are dreaming up brilliant ideas. Some of these ideas may even be better than the one you're working on right now. But ultimately, they'll go nowhere. Because most people don't take action. Most people wait and

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The Newsletter ⁃ 5 min read

🙇‍♂️ The uncomfortable decision every creator must make

Despite your best intentions, you will never be able to make everyone happy. You will have to draw lines in the sand around the projects you pursue, the people you work with, and the topics you address. You will have to say no to good things to make room for

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The Newsletter ⁃ 4 min read

🫣 The most dangerous word in business

Is should. I should be there by now. This should be working. We should have known better. It's the word comparison uses to disguise itself as logic. But don't fall for its tactics. There is no one right answer, no sure path forward. No guarantees — only

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How to grow a creator business with free trial signups
Build a business ⁃ 8 min read

How to grow a creator business with free trial signups

Free trials are a popular acquisition model amongst businesses with recurring subscriptions. Offering your readers a free trial is a great strategy to increase your subscription revenue by giving readers the chance to have access to your paid content for a set period of time — so they can decide whether

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The Newsletter ⁃ 4 min read

🏃‍♀️ How to speed up your success as a creator

There's a quote often used in productivity circles that says, "Slow is smooth, smooth is fast." The meaning is simple: when you go slow, you tend to make fewer mistakes. You listen better, become more observant, and save yourself the trouble of needing to start over.

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invitation letter with pencil on desk
Grow an audience ⁃ 3 min read

The insider advantage: Why successful brands use unique language and how you can too

Can weird words boost your online following?

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The Newsletter ⁃ 4 min read

🙂 If you want to grow, let people in

Transparency is a game changer for those willing to apply it. So many organizations, big and small, build invisible walls between themselves and their customers. But as an independent creator, you can change this. You can hold 1-on-1 conversations, tell real stories, and share your stumbles along the way. Ultimately,

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Community guidelines: Fostering valuable contributions
Grow an audience ⁃ 4 min read

Community guidelines: Fostering valuable contributions

Launching a community space as an independent publisher can feel like a leap of faith. Providing your members with a space to have valuable conversations is important, but how do you ensure that it remains a safe and collaborative space? That's where community guidelines come in. A set

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The Newsletter ⁃ 4 min read

🔭 The way discovery really works for creators

It tends to happen slowly, then all at once. Most successful creatives spend years gradually gaining momentum — building their fanbase, skillset, and content library. Then, something changes. A trend shifts. An influencer takes notice. An article goes viral. And all of a sudden, growth spikes. But those big wins rely

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The Newsletter ⁃ 3 min read

⚡️ Where to focus your creator energy next

It's easy to feel overwhelmed when building your own thing. The trick is to point all your attention towards the few things you can control: your output, attitude, and choices. No matter what twist gets thrown your way — treat it like it's there to help you,

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The Newsletter ⁃ 4 min read

🌁 Why there's no shortcut to great work

Actress Sally Field was once asked how to have a long, creative career. Field answered that most people get frustrated by all of the non-acting work (administrative tasks, casting calls, relationship-building, etc.), but early on, they realized this was the key: "The struggle is the work." Building a

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The Newsletter ⁃ 4 min read

⚖️ How to keep your creative projects legal

The truth is, no one you look up to had it all figured out when they began (especially when it came to the legal side of things). Thankfully, there are very smart people willing to share their knowledge, tools, and templates to help. 💬 In this week's issue: * Above

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