A universal truth for every business, whether online, offline, subscription, or one-time purchase, is that they are dependent on marketing channels for growth. Marketing channels come in lots of different forms: Social media, SEO, network/referrals, word of mouth, advertising, or any other method where people who haven't
Read moreThat headline may be a stretch, but it gets at the deceptively simple answer we all avoid: we must take action. Start that newsletter. Ask for an interview. Upgrade your equipment. Publish consistently. Tell your friends about your project. Commit. Do one thing, every single day, that moves you closer
Read more💡We're taking a short break for a few weeks and will return in 2023 with the latest trends and tips. Thanks so much for supporting The Ghost Newsletter! 💬 In this week's issue: * Best articles. Here's a highlight of the resources you loved! * Best newsletters.
Read moreDuring your creator journey, you will have numerous opportunities to take an easier path. To call it quits, throw in the towel, and let your dreams shrink back into your head. But make no mistake, whether you keep going or not is a choice. A decision you have full control
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How to get the best work out of every person you hire.
Read moreMore often than not, purpose is something forged, not found. You don't stumble upon your thing by thinking through every possibility. Instead, you try, fail, experiment, and pull yourself into the lightbulb moments origin stories are made of. Your thing is out there. It just needs you to
Read moreIt's easy to overcomplicate what's required to succeed online. The cacophony of "business experts" will try to convince you of a million different actions to take...simultaneously. But remember, complexity is a distraction. It takes massive amounts of discipline to say no to good
Read moreThere's a quote by the famous author Stephen Covey that says, "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster." It's easy to fall so deep into the constant grind of
Read moreThe short answer: slowly. As you build your content business, pay attention to what works. Then when you spot opportunities, use money as a way to increase their success. Premium themes, freelance assistants, and paid promotions all have their role to play in growing your business. But none of them
Read moreAn audience isn't an amorphous group that sprouts out of thin air once you begin building something online. They're individuals who, one by one, find your work, connect with your story, and develop trust in your message. So, if growth is your goal, focus on individuals
Read moreWhat you choose to work on is infinitely more important than how hard you work. As a creator, the bucket of things you could tackle is endless: articles, videos, social media posts, interviews, partnerships, product launches, and on and on it goes... But only a select few will actually move
Read moreAs an independent creator, you get access to all of the freedom, control, and financial upside of your work. But you also gain all of the responsibility, pressure, and headaches that come along with trying to build something from scratch. The trick is to remember this: even as an independent,
Read morePeople tend to look at creativity in one of two ways: either as a spark of inspiration that can't be timed, tamed, or planned; or as a result that can be cultivated, just like growing a plant from its seed. Everyone with a successful creator business is in
Read moreYes, it is. But most importantly, it's about what you do with the numbers you're given. Are you learning what works? Experimenting with your process? Going all-in on the metrics you control? The numbers aren't there to intimidate you but to guide you. This
Read moreUncertainty precedes discovery. Not knowing how to complete a task or what the outcome will be is scary, which is why most people freeze. They stop taking action until they know more. Until they can be sure. But life and business don't work like that. If you want
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