The Newsletter

The Newsletter

Thousands of people rely on the Ghost Newsletter to stay ahead of emerging trends, products, and ideas in the creator economy. Subscribe to get actionable tips for growing your independent publishing business!

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🧚‍♀️ Keep the creative spark alive

Welcome back to your weekly roundup of the top ideas and stories in the creator economy. We took a short break last Sunday as the Ghost team got together for our annual retreat (which means cool things are coming soon 🤫). We're excited to be back. Let's

6 min read
🌱 Building a loyal fanbase

Happy Sunday everyone! Grab a drink and dive into this week's roundup which is packed full of newsletter growth stories and tips ☕️ 💬 In this week's issue: * From 0 to 1k — How one publisher hit the 1,000-subscriber milestone without a pre-existing audience. * Content formatting is important,

7 min read
❤️ Make your readers fall in love (with your content)

Welcome back! Hope you're having a relaxing Sunday. This week's roundup is all about reader engagement and community, with a side-serving of AI tips (mmm... roboty). Let's tuck right in 🍴 In this week's issue: * An audience determines the success of the creator.

6 min read
💌 Newsletters are having a moment

It's officially springtime! A season all about new beginnings, allergies, and butterflies 🦋. During this time of revival, newsletters are also having a moment of resurgence. We love to see it! 💬 In this week's issue: * Our latest email feature updates unlock many different email possibilities, here'

6 min read
🔮 5 tips for conversion magic

Happy Sunday everyone. This week's issue is packed full of tips for you can use to boost conversions and increase email open rates. Nice. Let's do some magic! 🤫 New stuff landing in Ghost in the coming weeks — if you don't want to miss out,

6 min read
💻 The path to becoming a full-time creator

Welcome back! Whether you're a seasoned subscriber or a new addition to our community, we're thrilled to have you here. If you're eager to learn how to cultivate and keep a loyal audience, you won't want to miss out on these insights.

6 min read
🔗 The art and science of SEO for independent publishers

Happy Sunday, Ghosties! (No? We're still workshopping a fandom name.) Welcome to issue #240 of your weekly roundup of emerging trends and ideas in the creator economy. This week's top stories come from three different corners of the publishing universe. So, aim for the stars, and

6 min read
🦄 Proven ways to refine your marketing copy

Is it just us, or is it often harder to write a one-liner for your marketing than it is to write an entire newsletter? Marketing copy is super important, it's your elevator pitch to the world, but it's not always easy to write — so we'

7 min read
🤘 How to cut through the noise and stand out online

It's estimated that there are more than 50 billion indexed web pages on the internet today, making it more complex than ever to get your voice heard, despite all the technologies that are supposed to make it easy (we're looking at you, Twitter Blue). The solution?

6 min read
📢 How to sell ads without selling out

Selling out has never been cool (unless you're the cast of Breaking Bad). But you still gotta make a living, right? So, how do you sell yourself without selling your soul? By putting value in your values. 🙏 💬 In this week's issue: * Sponsorships. Find out how to

5 min read
💥 The art of disrupting the status quo

Welcome back to your weekly roundup of the latest ideas from across the Creator Cinematic Universe (cc Marvel). We're feeling positively giddy to share this week's curated stories with you, because they share a common theme that we're all about: naps! Just kidding, the

6 min read
🔥 Why we've misunderstood what it means to "focus"

For most of us, focus is synonymous with attention. It's light, like something we can toss around at a moment's notice. But this definition is incomplete. If you look up the origin of focus, you'll find that the word came from the center of

4 min read
📚 Why now is the time to get back to basics

Bruce Lee famously said, "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." Consistency, repetition, commitment. Starry-eyed success is often the product of mind-numbing routines. Doing the work, day in and day

4 min read
🔮 Why there's nothing artificial about AI's future

Change is only scary if you're unwilling to change with it. With this in mind, let's dive into one of the fastest-growing segments of the internet economy, try to understand how it works, and peel back why this might be exactly what our creator careers need.

4 min read
🎁 The secret to getting everything you want in 2023

That headline may be a stretch, but it gets at the deceptively simple answer we all avoid: we must take action. Start that newsletter. Ask for an interview. Upgrade your equipment. Publish consistently. Tell your friends about your project. Commit. Do one thing, every single day, that moves you closer

4 min read

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