Team Ghost

#149 — Why simplicity is the key to growth

This week's newsletter discusses newsletter types, successful case studies, the evolving audio landscape, and tips for keeping your growing publication uncomplicated.

5 min read

#148 — Do solo creators have an advantage?

This week's edition examines the rise of independent creators, continued change in the podcasting landscape, and actionable advice for succeeding in the passion economy.

5 min read

#147 — Should publishers start a podcast?

This issue takes a look at different mediums in the publishing space, such as Apple's premium podcasts, TikTok businesses, and media innovation occurring across the industry.

4 min read

#146 — What publishers can learn from content creators

This issue focuses on how publishers can act more like content creators to take advantage of new platforms, growth channels, and monetization options to reach their goals.

4 min read

#145 — How to experiment with your newsletter pricing

From pricing experimentation to new ways to monetize email newsletters, this issue contains some of the most exciting things happening in publishing this week.

5 min read

#144 — How to get your first 1,000 subscribers

In this issue, we highlight a few core principles, such as leveraging relationships to grow, committing to transparency to build trust, and the importance of always leaving room for experimentation in your strategy.

5 min read

#143 — How to find your newsletter audience

This week we cover a range of actionable topics centered around sharing and marketing your written creations. Below are links to articles about pricing, rewarding your subscribers, overcoming growth slumps, and much more.

4 min read

#142 (Special Edition) – Tools to turn your audience into a business

This special edition covers the launch of Ghost 4.0. This update brings native memberships and subscriptions, a dashboard, a collection of themes, a new $9 starter plan, and more.

3 min read

#141 — Are independent newsletters killing journalism?

This week we take a look at how newsletters, big and small, keep the lights on, why "zombie" subscribers aren't necessarily a bad thing, and whether the future will be kind to the email newsletter format.

4 min read

#139 — Find out how to convert visitors into subscribers

In this weeks roundup: Learn how to improve your conversion copy, re-engaged lost subscribers, price newsletter sponsorships and improve your newsletters. Plus the latest top news stories!

2 min read

#138 — Email deliverability unfiltered

It's time for your weekly picks of the most important stories in publishing. Get your latest tips, downloads & insights about email newsletters, business models, and tech right here — and don't forget, you can submit an article to be included in a future issue.

2 min read

#137 — How much content is too much content?

Have you seen our submission page? This is where you can submit a story to be shared in a future issue of this newsletter. We can't wait to hear from you!

2 min read

#136 — How to build a sustainable newsletter growth machine

We've made a few small tweaks to the usual layout this week to make things a little more relevant. You can still get your weekly dose of the top stories about publishing, newsletters and technology below.

3 min read

#135 — The future of email

The latest news about all things publishing, newsletters and tech is here, including an essay, a podcast & a webinar. Enjoy! Webinar: The future of email "Join marketing experts from emfluence, Email on Acid, and Women of Email as we discuss the history of our favorite form of communication!...

1 min read

#133 — The year of the subscription (again)

Newsflash, it is the year of the subscription. Wait, wasn't that last year too? Either way, that's what everyone is talking about this week after Reuter's published their latest report. Plus: Find out how to get 10k subscribers in a month, how to use

2 min read