Team Ghost

#167 — The most important part of your business is invisible

In this week's edition of Publisher weekly, see what a professional tech stack looks like, discover the 4-p marketing model, and learn how the newsletter network effect can help you expand your readership.

4 min read

#166 — To win big in publishing, start small

In this week's issue of Publisher Weekly, learn how to start a local newsletter, peek at how a 40,000 subscribers publication got its start, and discover why book authors are moving online.

4 min read

#165 — Is trying to be original hurting your growth?

In this edition of Publisher Weekly, learn the process for building a vibrant online community, see why serialized books might be the next publishing trend, and discover how Linkedin is changing to support creators.

4 min read

#164 — Why action is the answer to your publishing roadblocks

In this week's issue of Publisher Weekly, collect formatting tips to help your ideas stand out, learn why honesty is still the best policy, and see how action-oriented creators are coming out on top.

4 min read

#163 — Why adaptable publishers keep winning

In the latest edition of Publisher Weekly, find a detailed guide to hiring a designer for your website, read about the advantages of mobile-first newsrooms, and see why those who adapt keep coming out ahead of the competition.

4 min read

#162 — How to measure the metrics that matter

In this week's issue of Publisher Weekly, learn what subscription business metrics matter most, how multiple products can expand your revenue, and why metaverses are the future of the internet.

4 min read

#161 — The competitive advantage of long tail thinking for publishers

In this issue of Publisher Weekly, learn how to leverage SEO for your membership, uncover why you might need to rethink your pricing, and see how slow journalism is changing the industry.

5 min read

#160 — How incentives can make or break your publishing business

In this edition, see how TikTok can supplement your content strategy, revisit proven marketing tactics for publishers, and learn what the future of fiction could look like.

5 min read

#159 — Why publishers should challenge their industry assumptions

In this issue of Publisher Weekly, learn how to build trust with your audience, discover the AI research tool of the future, and see how pop-up newsletters might work for you.

5 min read

#158 — Why size doesn't matter for strategic publishers

The latest issue offers a step-by-step process for landing your first newsletter sponsor, a template for communicating your unique value, and tips for leveraging social media effectively.

4 min read

#157 — Why you should monetize your content directly

This edition is dedicated to sharing stories and ideas about what you need to succeed in the creator economy landscape, from picking the right business model and platform to writing the best headlines.

4 min read

#156 — How to treat your publication like a business

This week's edition introduces the concept of content repurposing, offers a summary of the latest Digital News Report, and identifies the most common marketing mistake new publishers fall into.

5 min read

#155 — How to turn discovery into profit

In this issue, discover how landing pages can accelerate newsletter growth, why TikTok might be an untapped resource for publishers, and what's behind local news's resurgence.

5 min read

#154 — Why slow and steady wins in publishing

This week's edition includes tips on using lead magnets, a look at how social media companies are becoming creator-focused, and answers why sustainability is a superpower.

4 min read

#153 — Why consistency is a publisher's secret weapon

In this week's issue, learn how to produce consistent quality using the right tools, why established media is copying smaller publishers, and whether or not MAPs are right for you.

4 min read