Want to get featured below? Submit an article.
Ladders are the perfect analogy for business growth. You can see the destination you want to reach and the corresponding direction to head in. However, the journey to get there can only be achieved by climbing one rung at a time. This week, learn the strategies publishers use to keep their eyes on the next best step.
💯 Top picks
Getting the momentum started for your new publication can be one of the most challenging steps. The latest post on the Ghost blog helps solve this problem by providing clear actions creators can use to grow. The key is to set smaller milestones (0-10, 10-50, 50-100) and then adjust your strategy at each new increment.
The beloved writing app Ulysses recently published a breakdown of why they chose Ghost for their CMS, along with how they use it alongside their app. If you're curious about how these tools can streamline your writing process, give this guide a read.
Related: Why we moved DESK magazine from WordPress to Ghost — DESK
💸 Business models
Indie Hacker Seth King examines how The Generalist newsletter grew to over 41,000 subscribers and $300,000+ in revenue in under 2 years. The article does a great job of highlighting how Gabriele's experiments were the key to success, even though many failed. As it's been said, you only have to be right once.
The Fix argues that for publishers to be successful, they need to take cues from the e-commerce space. Their tactics include leveraging both free and paid products, removing friction from the payment process, and being mindful of balancing content and business goals.
Related: 5 keys to making quality media sustainable — WNIP
The team at AHREFs compiled a list of advertising tactics working in today's digital landscape. Although not every entry will apply to those running publications, a few of the ones worth reading are: know who you're targeting, repurpose content, and partner with niche influencers.
📝 Modern publishing
The latest acquisition by Intuit made waves in the entrepreneurship and publishing circles. Regardless of how this deal may work out for them in the long run, it speaks to the incredible value of email communication. Growing, maintaining, and leveraging your own list of contacts is still one of the most powerful business moves a creator or business can make.
Related: The side hustle that became a billion-dollar startup — Twitter
This new US bill aims to provide financial incentives to journalistic efforts in three ways:
- A tax credit of up to $250 to incentivize subscriptions and donations to local news.
- A tax credit of up to $5,000 for small businesses that buy ads in their local publications.
- A payroll tax credit to make hiring local reporters, editors, photographers, and other journalists easier.
It has seen initial bipartisan support, although there are still many steps before it becomes official.
Related: How to go from “the future of journalism” to a fire sale in a few short years — NiemanLab
📬 Email newsletters
Writer Honey Syed details how they used conversations on Twitter to accelerate the growth of their newsletter, while also redefining its niche. For those with fewer than 1,000 email subscribers, these are the types of non-scalable strategies perfect for early growth.
Professional editor and author Steve Gamel shares their best tips for developing writing skills. Their advice includes learning story structure, practicing active voice, and pursuing constructive feedback.
Related: The world's most valuable skill is writing effectively — Dickie Bush
SEO is still one of the best long-term growth strategies, especially for those creating written content. Similarweb contributor Brian Dean introduces seven tactics publishers can use right away to improve their positioning and rank higher online.
Payload is a newsletter dedicated to providing the space industry and curious readers the same level of in-depth reporting given to technology companies. It's an example of how newsletters are a particularly useful medium to learn about and interact with new opportunities.
❤️ Enjoy this newsletter?
Forward to a friend and let them know where they can subscribe (hint: it's here).
Wanna get featured? Submit a story for us to include.
Anything else? Hit reply to send us feedback or say hello.
Join the invite-only community! Connect with like-minded people who create content professionally. Fill out this form to get on the list!