Kym Ellis

A universal truth for every business, whether online, offline, subscription, or one-time purchase, is that they are dependent on marketing channels for growth. Marketing channels come in lots of different forms: Social media, SEO, network/referrals, word of mouth, advertising, or any other method where people who haven't

You're creating great work. Make sure people see it.

Free trials are a popular acquisition model amongst businesses with recurring subscriptions. Offering your readers a free trial is a great strategy to increase your subscription revenue by giving readers the chance to have access to your paid content for a set period of time — so they can decide whether

Launching a community space as an independent publisher can feel like a leap of faith. Providing your members with a space to have valuable conversations is important, but how do you ensure that it remains a safe and collaborative space? That's where community guidelines come in. A set

Excellent customer support is important for any online business. Find out how to offer it 👇

Find out how to set the best sender name for your newsletter and increase your open rates.

Deciding how to structure your content doesn't need to be difficult.

You don't need to be a marketing expert to get started with SEO. Here's how!

Find out how to do guest posting the right way.

How publishers can leverage SPF, DKIM, DMARC, and robust content for optimal inbox placement.

Built an audience on Patreon but looking for more ownership of your revenue and content?

If you're feeling a little more adventurous, there's really no limit to what's possible with Ghost.

Understand the benefits and limitations of the platforms you choose to run your business with this guide.

Getting your theme design project right is important — here's a template to get you started.

Search engine optimization can work for membership business and newsletters too — here's how.