2. Ghost has SEO & social built-in
Ghost has the best support for search engine optimisation and social sharing features of any blogging platform in the world. You don’t need any extra plugins or extensions, and you don’t need to write any extra code. It just works.
There are built-in XML sitemaps, Google AMP pages, canonical tags, optimised URLs, microformats, Facebook Open Graph tags, support for Twitter cards and clean semantic markup. All of this is done for you automatically, with no plugins needed.
3. With Ghost, you own your content
When you blog on Tumblr, you give up the rights to your content. They have the right to suspend, remove or repurpose your content as they see fit.
(As everyone has recently discovered)
All of your writing is contributing to Tumblr network. While this gives you the benefit of a network effect, where more people are exposed to your work, it means that you ultimately have far less control.
Ghost is completely open source software, which means that not only do you own your content outright - you also own the technology. So even if Ghost (the company) shuts down, you're still able to keep using Ghost (the software) for as long as you like. If you take your publishing seriously, this is really important.
Many people run their blogs as a business and depend on it for income, so they can't just afford to have some executive decide to shut them down one day with barely any warning.
4. Ghost is faster
Compared to other Tumblr alternatives out there, Ghost is the only platform built with a really modern technology stack. What does that mean for you? Speed. Lots, and lots of speed. Ghost sites load faster than just about anything else out there.
On top of that, downtime is limited by each site being separate. If Tumblr goes down: All Tumblr blogs are down. If a Ghost site goes down, none of the others are affected. It's far more stable and reliable to host your publication in a place where you know it's safe from attacks.
5. Build a business around your blog
With Ghost there are no limitations on what you can and can't put on your blog. If you want to use display advertising, that's fine. If you want to collect email addresses as leads to drive to your business, that's fine too. If you want to create a platform around your blog to start selling your book, that's A-OK.
If you're looking to graduate from the simple social-network style blogging of Tumblr to more serious publishing as a career: Ghost gives you a lot more flexibility.
"We’re using Ghost’s Pro service to host the blog for us. Works really well. Great writing experience compared to WordPress. WordPress is an incredibly powerful framework but because it supports the needs of so many websites and demands, it has grown into a sizable and cluttered tool."
Switched from WordPress to Ghost