An audience isn't an amorphous group that sprouts out of thin air once you begin building something online. They're individuals who, one by one, find your work, connect with your story, and develop trust in your message. So, if growth is your goal, focus on individuals
Read moreWhat you choose to work on is infinitely more important than how hard you work. As a creator, the bucket of things you could tackle is endless: articles, videos, social media posts, interviews, partnerships, product launches, and on and on it goes... But only a select few will actually move
Read moreAs an independent creator, you get access to all of the freedom, control, and financial upside of your work. But you also gain all of the responsibility, pressure, and headaches that come along with trying to build something from scratch. The trick is to remember this: even as an independent,
Read morePeople tend to look at creativity in one of two ways: either as a spark of inspiration that can't be timed, tamed, or planned; or as a result that can be cultivated, just like growing a plant from its seed. Everyone with a successful creator business is in
Read moreYes, it is. But most importantly, it's about what you do with the numbers you're given. Are you learning what works? Experimenting with your process? Going all-in on the metrics you control? The numbers aren't there to intimidate you but to guide you. This
Read moreUncertainty precedes discovery. Not knowing how to complete a task or what the outcome will be is scary, which is why most people freeze. They stop taking action until they know more. Until they can be sure. But life and business don't work like that. If you want
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You're creating great work. Make sure people see it.
Read moreWhat if every time you saw a successful creator, instead of thinking, "they're better than me," you said, "they've simply done this more than I have." Suddenly, success becomes a game of numbers and stops being a search for some mysterious secret
Read moreRight now, all around the world, creative people are dreaming up brilliant ideas. Some of these ideas may even be better than the one you're working on right now. But ultimately, they'll go nowhere. Because most people don't take action. Most people wait and
Read moreDespite your best intentions, you will never be able to make everyone happy. You will have to draw lines in the sand around the projects you pursue, the people you work with, and the topics you address. You will have to say no to good things to make room for
Read moreIs should. I should be there by now. This should be working. We should have known better. It's the word comparison uses to disguise itself as logic. But don't fall for its tactics. There is no one right answer, no sure path forward. No guarantees — only
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Free trials are a popular acquisition model amongst businesses with recurring subscriptions. Offering your readers a free trial is a great strategy to increase your subscription revenue by giving readers the chance to have access to your paid content for a set period of time — so they can decide whether
Read moreThere's a quote often used in productivity circles that says, "Slow is smooth, smooth is fast." The meaning is simple: when you go slow, you tend to make fewer mistakes. You listen better, become more observant, and save yourself the trouble of needing to start over.
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Can weird words boost your online following?
Read moreTransparency is a game changer for those willing to apply it. So many organizations, big and small, build invisible walls between themselves and their customers. But as an independent creator, you can change this. You can hold 1-on-1 conversations, tell real stories, and share your stumbles along the way. Ultimately,
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