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The Newsletter โƒ 6 min read

๐Ÿ”ฎ 5 tips for conversion magic

Happy Sunday everyone. This week's issue is packed full of tips for you can use to boost conversions and increase email open rates. Nice. Let's do some magic! ๐Ÿคซ New stuff landing in Ghost in the coming weeks โ€” if you don't want to miss out,

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The Newsletter โƒ 6 min read

๐Ÿ’ป The path to becoming a full-time creator

Welcome back! Whether you're a seasoned subscriber or a new addition to our community, we're thrilled to have you here. If you're eager to learn how to cultivate and keep a loyal audience, you won't want to miss out on these insights.

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The Newsletter โƒ 6 min read

๐Ÿ”— The art and science of SEO for independent publishers

Happy Sunday, Ghosties! (No? We're still workshopping a fandom name.) Welcome to issue #240 of your weekly roundup of emerging trends and ideas in the creator economy. This week's top stories come from three different corners of the publishing universe. So, aim for the stars, and

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How to build an independent local news product
Build a business โƒ 8 min read

How to build an independent local news product

Local news is in crisis. Traditional outlets saddled with debt are closing, leaving โ€œnews desertsโ€ behind them.

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The Newsletter โƒ 7 min read

๐Ÿฆ„ Proven ways to refine your marketing copy

Is it just us, or is it often harder to write a one-liner for your marketing than it is to write an entire newsletter? Marketing copy is super important, it's your elevator pitch to the world, but it's not always easy to write โ€” so we'

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The Newsletter โƒ 6 min read

๐Ÿค˜ How to cut through the noise and stand out online

It's estimated that there are more than 50 billion indexed web pages on the internet today, making it more complex than ever to get your voice heard, despite all the technologies that are supposed to make it easy (we're looking at you, Twitter Blue). The solution?

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The Newsletter โƒ 5 min read

๐Ÿ“ข How to sell ads without selling out

Selling out has never been cool (unless you're the cast of Breaking Bad). But you still gotta make a living, right? So, how do you sell yourself without selling your soul? By putting value in your values. ๐Ÿ™ ๐Ÿ’ฌ In this week's issue: * Sponsorships. Find out how to

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The Newsletter โƒ 6 min read

๐Ÿ’ฅ The art of disrupting the status quo

Welcome back to your weekly roundup of the latest ideas from across the Creator Cinematic Universe (cc Marvel). We're feeling positively giddy to share this week's curated stories with you, because they share a common theme that we're all about: naps! Just kidding, the

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The Newsletter โƒ 4 min read

๐Ÿ”ฅ Why we've misunderstood what it means to "focus"

For most of us, focus is synonymous with attention. It's light, like something we can toss around at a moment's notice. But this definition is incomplete. If you look up the origin of focus, you'll find that the word came from the center of

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The Newsletter โƒ 4 min read

๐Ÿ“š Why now is the time to get back to basics

Bruce Lee famously said, "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." Consistency, repetition, commitment. Starry-eyed success is often the product of mind-numbing routines. Doing the work, day in and day

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The Newsletter โƒ 4 min read

๐Ÿ”ฎ Why there's nothing artificial about AI's future

Change is only scary if you're unwilling to change with it. With this in mind, let's dive into one of the fastest-growing segments of the internet economy, try to understand how it works, and peel back why this might be exactly what our creator careers need.

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The importance of word of mouth marketing for creators
Grow an audience โƒ 4 min read

The importance of word of mouth marketing for creators

A universal truth for every business, whether online, offline, subscription, or one-time purchase, is that they are dependent on marketing channels for growth. Marketing channels come in lots of different forms: Social media, SEO, network/referrals, word of mouth, advertising, or any other method where people who haven't

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The Newsletter โƒ 4 min read

๐ŸŽ The secret to getting everything you want in 2023

That headline may be a stretch, but it gets at the deceptively simple answer we all avoid: we must take action. Start that newsletter. Ask for an interview. Upgrade your equipment. Publish consistently. Tell your friends about your project. Commit. Do one thing, every single day, that moves you closer

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The Newsletter โƒ 5 min read

๐ŸŽŠ The most popular resources of 2022

๐Ÿ’กWe're taking a short break for a few weeks and will return in 2023 with the latest trends and tips. Thanks so much for supporting The Ghost Newsletter! ๐Ÿ’ฌ In this week's issue: * Best articles. Here's a highlight of the resources you loved! * Best newsletters.

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The Newsletter โƒ 5 min read

๐Ÿ›ฃ๏ธ How to stay on the road less traveled

During your creator journey, you will have numerous opportunities to take an easier path. To call it quits, throw in the towel, and let your dreams shrink back into your head. But make no mistake, whether you keep going or not is a choice. A decision you have full control

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