For most of us, focus is synonymous with attention. It's light, like something we can toss around at a moment's notice. But this definition is incomplete. If you look up the origin of focus, you'll find that the word came from the center of
Read moreBruce Lee famously said, "I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times." Consistency, repetition, commitment. Starry-eyed success is often the product of mind-numbing routines. Doing the work, day in and day
Read moreChange is only scary if you're unwilling to change with it. With this in mind, let's dive into one of the fastest-growing segments of the internet economy, try to understand how it works, and peel back why this might be exactly what our creator careers need.
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A universal truth for every business, whether online, offline, subscription, or one-time purchase, is that they are dependent on marketing channels for growth. Marketing channels come in lots of different forms: Social media, SEO, network/referrals, word of mouth, advertising, or any other method where people who haven't
Read moreThat headline may be a stretch, but it gets at the deceptively simple answer we all avoid: we must take action. Start that newsletter. Ask for an interview. Upgrade your equipment. Publish consistently. Tell your friends about your project. Commit. Do one thing, every single day, that moves you closer
Read more💡We're taking a short break for a few weeks and will return in 2023 with the latest trends and tips. Thanks so much for supporting The Ghost Newsletter! 💬 In this week's issue: * Best articles. Here's a highlight of the resources you loved! * Best newsletters.
Read moreDuring your creator journey, you will have numerous opportunities to take an easier path. To call it quits, throw in the towel, and let your dreams shrink back into your head. But make no mistake, whether you keep going or not is a choice. A decision you have full control
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How to get the best work out of every person you hire.
Read moreMore often than not, purpose is something forged, not found. You don't stumble upon your thing by thinking through every possibility. Instead, you try, fail, experiment, and pull yourself into the lightbulb moments origin stories are made of. Your thing is out there. It just needs you to
Read moreIt's easy to overcomplicate what's required to succeed online. The cacophony of "business experts" will try to convince you of a million different actions to take...simultaneously. But remember, complexity is a distraction. It takes massive amounts of discipline to say no to good
Read moreThere's a quote by the famous author Stephen Covey that says, "If the ladder is not leaning against the right wall, every step we take just gets us to the wrong place faster." It's easy to fall so deep into the constant grind of
Read moreThe short answer: slowly. As you build your content business, pay attention to what works. Then when you spot opportunities, use money as a way to increase their success. Premium themes, freelance assistants, and paid promotions all have their role to play in growing your business. But none of them
Read moreAn audience isn't an amorphous group that sprouts out of thin air once you begin building something online. They're individuals who, one by one, find your work, connect with your story, and develop trust in your message. So, if growth is your goal, focus on individuals
Read moreWhat you choose to work on is infinitely more important than how hard you work. As a creator, the bucket of things you could tackle is endless: articles, videos, social media posts, interviews, partnerships, product launches, and on and on it goes... But only a select few will actually move
Read moreAs an independent creator, you get access to all of the freedom, control, and financial upside of your work. But you also gain all of the responsibility, pressure, and headaches that come along with trying to build something from scratch. The trick is to remember this: even as an independent,
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