Team Ghost

Team Ghost

#139 — Find out how to convert visitors into subscribers

In this weeks roundup: Learn how to improve your conversion copy, re-engaged lost subscribers, price newsletter sponsorships and improve your newsletters. Plus the latest top news stories!

2 min read
#138 — Email deliverability unfiltered

It's time for your weekly picks of the most important stories in publishing. Get your latest tips, downloads & insights about email newsletters, business models, and tech right here — and don't forget, you can submit an article to be included in a future issue.

2 min read
#137 — How much content is too much content?

Have you seen our submission page? This is where you can submit a story to be shared in a future issue of this newsletter. We can't wait to hear from you!

2 min read
#136 — How to build a sustainable newsletter growth machine

We've made a few small tweaks to the usual layout this week to make things a little more relevant. You can still get your weekly dose of the top stories about publishing, newsletters and technology below.

3 min read
#135 — The future of email

The latest news about all things publishing, newsletters and tech is here, including an essay, a podcast & a webinar. Enjoy! Webinar: The future of email "Join marketing experts from emfluence, Email on Acid, and Women of Email as we discuss the history of our favorite form of communication!...

1 min read
#133 — The year of the subscription (again)

Newsflash, it is the year of the subscription. Wait, wasn't that last year too? Either way, that's what everyone is talking about this week after Reuter's published their latest report. Plus: Find out how to get 10k subscribers in a month, how to use

2 min read
#132 — New models for media in 2021

Happy New Year! We're kicking off your regularly scheduled curation of publishing news today. It's the first working week of the year, so in this round-up you can expect lots of 2021 predictions and strategy highlights. Plus: useful tips for SEO & affiliate marketing. Enjoy! 💯 Top

2 min read
#131 — The movement for open subscription platforms

The final newsletter of 2020 includes a new movement for open subscription platforms, Rafat Ali writes about the importance owning your stack — plus, more roundup articles about 2020 and predictions for next year! We're taking a short break for a few weeks and we'll return in

2 min read
#130 — A glance back at the year we will all remember

It's here, you knew it was coming — the time of year when everyone does a roundup of the past year and predictions for the year that follows. There's a lot to unpack, so we'll be sharing the highlights in the next couple of newsletters.

2 min read
#129 — Enter the multi-SKU creator

The big question in this issue: Should writers create more than one product? Having multiple revenue streams is definitely attractive, but is it better to double-down your efforts, or create multiple products? Let us know your thoughts. 💯 Top picks Why a paid newsletter won't be enough money for

2 min read
#128 — Optimising the subscription lifecycle

After speaking to people who create content professionally — we kept hearing that it would be beneficial to have a place to share ideas, tips and stories about running email newsletters, and building content-based businesses. So, we recently launched a brand new community for exactly that and there's already

2 min read
#127 — How to grow a newsletter & join the rise of the media artisan

There were lots of great pickings for this week's round up. Hopefully it provides a relaxed and productive way to spend a Sunday afternoon. Penny for your thoughts? Which articles do you find the most useful? We'd love to hear your feedback. Admittedly there won'

2 min read
#126 — There's never been a better time to transform publishing

It's Sunday again, which means it's time for your weekly dose of the best reads about publishing. Included: a free ebook, how Morning Brew grow their subscribers, how to create extraordinary podcasts and more. Plese enjoy, feel free to share, and hit reply to chat with

2 min read
#125 — How to stand out

Since many of us have internet and news fatigue this week, this issue is a little shorter than usual. There's some great reads in here though, we hope you find them interesting! 💯 Top picks [Thread] Lessons from subscribing to 50+ newsletters [https://twitter.com/JanelSGM/status/1290718783686967297] This

2 min read
#124 — Developing a better (content) product

The top stories this week are about the benefits of treating your content business as a product. Plus: Ads are appearing on Substack, the industry is adjusting to the changes of 2020, and mistakes to avoid in mobile publishing. Enjoy! 💯 Top picks Content is product and product is content: Why

2 min read

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