There were lots of great pickings for this week's round up. Hopefully it provides a relaxed and productive way to spend a Sunday afternoon.
Penny for your thoughts? Which articles do you find the most useful? We'd love to hear your feedback. Admittedly there won't be an exchange of pennies, but we're always looking for ways to make this newsletter genuinely useful for you, so don't be shy!
💯 Top picks
Harry quit a job in design to turn a side-project, Marketing Examples, into a full-time gig. One year later his dedication has produced an impressive email list, sponsorship deals, and plenty of new opportunities on the horizon. In this 1 hour video, Harry talks candidly about everything learnt along the way. Don't miss it!
💸 Business models
"Some call it the 'passion economy,' others the 'creator economy.' I prefer a different term. (Creating new names for existing concepts is also a thing in the media industry.) I like to call myself a media artisan. Here’s why."
"Here’s an idea to steal and adapt: Focusing on newsletter subscriber acquisition will increase your digital subscriptions and donations to help fund your newsroom and editorial projects."
Software companies have been using gated content to attract new email subscribers for quite some time, but this article popped up in the publishing news this week and we can't help but wonder if we're going to see publishers and newsletter writers using this tactic?
One for the people with perfectionism tendencies and imposter syndrome: "Learn to spot unhealthy perfectionism, understand its emotional sources and find a way to silence that self-critical voice"
"We thought about our own inboxes and what we open. That came down to two criteria: immense utility or personal communication. So we set out to capture those two fundamental requirements in our existing offerings."
✍️ Modern journalism
He is the latest high-profile writer to abandon traditional media.
Did a newsletter company create a more equitable media system—or replicate the flaws of the old one?
"Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants."
"Instagram is mulling plans to pay publishers on its platform as it grows as a news and information source for users, sources tell Axios."
"YouTube is now entering uncharted territories, with the company’s first ad format without a video component, aiming to reach music and podcast listeners."
"Squarespace is making this available as an add-on to the core website building platform"
Social media design choices help us all to shame each other.