When laying the foundation for your publication, it can be exhausting to figure out what structures to invest in and which systems will meet your customers' needs. How do you know what will be a benefit, and will that benefit eventually turn into a limitation? The pressure is pressuring,
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Every legend has a beginning, and every publication starts at zero. When making the tall leap to run your own blogging business, things can feel a bit up in the air. You've got the skills, the content, and the personality, but you don't yet have the
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When it comes to gossip, it's wise to remember that other people's opinions of you are none of your business... unless it's positive gossip, of course. Who can resist being referred to favorably? This week's newsletter is about why referral programs are
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When you first launched your new blog, everything felt so light and free. You posted a little here, gained some new members there. But as your business started to boom, you began to lose sight of why you started your publication in the first place: words. This week's
Read moreKeeping the attention of wandering eyes on a computer screen in 2024 can be a lot like herding cats. You put so much time and energy into composing the perfectly formatted newsletter, but all of your hard work can sometimes get lost in the weeds. This week's newsletter
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In a world full of technology and AI, constantly craving organic connections is something we all have in common. That's why creating a thriving online community where your followers can flourish is more important than ever. This week's newsletter is about giving your business a human
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Feeling like you're screaming into an empty void after creating great content can be maddening. Putting all your blood, sweat, and tears into your work to hear only crickets isn't the dream you envisioned when starting your blogging business. This week's newsletter is about
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Making a living from your leisure writing may seem like a far-fetched idea in today's economy. Many naysayers underestimate the power of publishing, but your writing talents will always have value as long as people keep searching the internet for answers and community. This week's newsletter
Read moreIf you grew up being the middle child, you know what it's like to go unnoticed. If you've spent a ton of time creating great content that never appears in Google, it can feel like you're the middle child of the publishing world. That
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Constructing the perfect website and publication is always a tall order. Not only are you building a space that should feel like home to you and your team, but your site must also appeal to the fickle masses who may or may not be interested in what you're
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If you're struggling to make your publication the passion project you've always dreamed of, you're not alone. Not everyone has the natural ability to gather and present their thoughts in presentable and palatable packages for easy audience consumption. This week's newsletter is
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Happy 2024, everyone! Don't you just love that new year smell? Nothing feels better than hitting the reset button and leaving your baggage behind. (Pay no attention to the failed 2023 resolutions behind the curtain.) In celebration of starting fresh, this week's newsletter is about creating
Read moreWelcome to our last newsletter of 2023! We had an exceptional year at Ghost, and we hope yours was just as special. During this time of reflection, you're probably asking yourself, "How is 2023 already over? Wasn't Halloween just a week ago? Why do my
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When you've poured your heart and soul into your newsletter, you want it to stick around as long as possible. To secure a bright future for your hard work, it might be time to start thinking about monetization, specifically email newsletter sponsorships. This week's newsletter is
Read moreDo you have a special eye for design? (Yes, we do think the purple couch pairs well with the cow print chair. 🐄) Having great style shows the outside world what your inner self stands for. This principle doesn't just apply to the home you live in or the
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