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#163 — Why adaptable publishers keep winning
The Newsletter ⁃ 4 min read

#163 — Why adaptable publishers keep winning

In the latest edition of Publisher Weekly, find a detailed guide to hiring a designer for your website, read about the advantages of mobile-first newsrooms, and see why those who adapt keep coming out ahead of the competition.

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How to create a design brief for a Ghost theme
Build a business ⁃ 7 min read

How to create a design brief for a Ghost theme

Getting your theme design project right is important — here's a template to get you started.

Read more
#162 — How to measure the metrics that matter
The Newsletter ⁃ 4 min read

#162 — How to measure the metrics that matter

In this week's issue of Publisher Weekly, learn what subscription business metrics matter most, how multiple products can expand your revenue, and why metaverses are the future of the internet.

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Subscription business metrics explained for publishers
Build a business ⁃ 9 min read

Subscription business metrics explained for publishers

This user-friendly resource tells you everything you need to know about subscription business stats.

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#161 — The competitive advantage of long tail thinking for publishers
The Newsletter ⁃ 5 min read

#161 — The competitive advantage of long tail thinking for publishers

In this issue of Publisher Weekly, learn how to leverage SEO for your membership, uncover why you might need to rethink your pricing, and see how slow journalism is changing the industry.

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How to leverage SEO for a membership website
Grow an audience ⁃ 8 min read

How to leverage SEO for a membership website

Search engine optimization can work for membership business and newsletters too — here's how.

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#160 — How incentives can make or break your publishing business
The Newsletter ⁃ 5 min read

#160 — How incentives can make or break your publishing business

In this edition, see how TikTok can supplement your content strategy, revisit proven marketing tactics for publishers, and learn what the future of fiction could look like.

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How to increase the open rates of your email newsletter
Build a business ⁃ 8 min read

How to increase the open rates of your email newsletter

Everyone wants to get more subscribers to open more emails, and these tips will help you do that.

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#159 — Why publishers should challenge their industry assumptions
The Newsletter ⁃ 5 min read

#159 — Why publishers should challenge their industry assumptions

In this issue of Publisher Weekly, learn how to build trust with your audience, discover the AI research tool of the future, and see how pop-up newsletters might work for you.

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The strategy successful creators use to build trust with customers
Grow an audience ⁃ 6 min read

The strategy successful creators use to build trust with customers

People do business with people they know, like, and trust. Become that person for your audience.

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#158 — Why size doesn't matter for strategic publishers
The Newsletter ⁃ 4 min read

#158 — Why size doesn't matter for strategic publishers

The latest issue offers a step-by-step process for landing your first newsletter sponsor, a template for communicating your unique value, and tips for leveraging social media effectively.

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How to get paid sponsorships for your email newsletter
Build a business ⁃ 8 min read

How to get paid sponsorships for your email newsletter

Ready to incorporate sponsorships into your newsletter? Read this first.

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#157 — Why you should monetize your content directly
The Newsletter ⁃ 4 min read

#157 — Why you should monetize your content directly

This edition is dedicated to sharing stories and ideas about what you need to succeed in the creator economy landscape, from picking the right business model and platform to writing the best headlines.

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Should you sell newsletter sponsorships?
Build a business ⁃ 4 min read

Should you sell newsletter sponsorships?

Sponsorships can be a great way to monetize, but they're not a good fit for every creator.

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#156 — How to treat your publication like a business
The Newsletter ⁃ 5 min read

#156 — How to treat your publication like a business

This week's edition introduces the concept of content repurposing, offers a summary of the latest Digital News Report, and identifies the most common marketing mistake new publishers fall into.

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