#166 — To win big in publishing, start small
In this week's issue of Publisher Weekly, learn how to start a local newsletter, peek at how a 40,000 subscribers publication got its start, and discover why book authors are moving online.
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How to start a local newsletter
Local journalism is coming back in a big way. Here's how to strike out as a local publisher.
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#165 — Is trying to be original hurting your growth?
In this edition of Publisher Weekly, learn the process for building a vibrant online community, see why serialized books might be the next publishing trend, and discover how Linkedin is changing to support creators.
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How to build an online community around your content
Use this six-step process to build a digital group your members will love.
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#164 — Why action is the answer to your publishing roadblocks
In this week's issue of Publisher Weekly, collect formatting tips to help your ideas stand out, learn why honesty is still the best policy, and see how action-oriented creators are coming out on top.
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How to format a blog post: A complete guide for new writers
Smart formatting is the secret weapon of the most successful blogs, all it takes is these 5 steps.
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#163 — Why adaptable publishers keep winning
In the latest edition of Publisher Weekly, find a detailed guide to hiring a designer for your website, read about the advantages of mobile-first newsrooms, and see why those who adapt keep coming out ahead of the competition.
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How to create a design brief for a Ghost theme
Getting your theme design project right is important — here's a template to get you started.
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#162 — How to measure the metrics that matter
In this week's issue of Publisher Weekly, learn what subscription business metrics matter most, how multiple products can expand your revenue, and why metaverses are the future of the internet.
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Subscription business metrics explained for publishers
This user-friendly resource tells you everything you need to know about subscription business stats.
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#161 — The competitive advantage of long tail thinking for publishers
In this issue of Publisher Weekly, learn how to leverage SEO for your membership, uncover why you might need to rethink your pricing, and see how slow journalism is changing the industry.
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How to leverage SEO for a membership website
Search engine optimization can work for membership business and newsletters too — here's how.
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#160 — How incentives can make or break your publishing business
In this edition, see how TikTok can supplement your content strategy, revisit proven marketing tactics for publishers, and learn what the future of fiction could look like.
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How to increase the open rates of your email newsletter
Everyone wants to get more subscribers to open more emails, and these tips will help you do that.
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#159 — Why publishers should challenge their industry assumptions
In this issue of Publisher Weekly, learn how to build trust with your audience, discover the AI research tool of the future, and see how pop-up newsletters might work for you.
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