13th issue of build with ghost

๐Ÿ’Œ Build with Ghost: Email is changing in a big way

Explore the new email requirements by Google and Yahoo to keep your Ghost newsletters ahead of the curve. Stay compliant with our tips, and discover why Casey Newton's Platformer has made the switch to Ghost.

Welcome to #13. In this month's issue:

  • How new email requirements affect Ghost
  • Portfolio inspiration, CSS tricks, and Copilot cheat codes
  • Casey Newtown's Platformer moves to Ghost
Pro tip: In a recent Forum thread, users and staff shared their favorite features in Ghost like snippets, sidebar views, and more. See how you can use these features in your workflow.

New email requirements affect Ghost

Email has been around since the 1970s, but a lot has changed since the days of disco ๐Ÿชฉ

In February 2024, Google and Yahoo are introducing new requirements that make email more secure and less spammy. These requirements fall under three categories:

  1. Authentication: Reliably know the source of your email
  2. Unsubscription: Stop getting unwanted emails easily
  3. Spam: Higher thresholds mean less spam in your inbox

We encourage you to check out the links above to learn more about these requirements, but we're going to focus here on what they mean for Ghost. (A version of this info is also available on our official Forum.)

Ghost(Pro) has already implemented changes to comply with these requirements. See our help docs or reach out to support to learn more.

Who's affected by these requirements?

By and large, these new requirements apply to Ghost publications that send newsletters to at least 5,000 recipients per day. If your publication falls under this threshold, these requirements donโ€™t apply to you.

What do Ghost sites need to do?

The good news is that many Ghost sites are likely already compliant and donโ€™t need to do anything ๐Ÿ™‚

  • Update Ghost to the latest version. In recent releases, weโ€™ve updated Ghost to comply with these new requirements, including the ability for members to easily unsubscribe and better support for custom-sending domains.
  • Configure DMARC records for email domains and confirm SPF and DKIM records are configured correctly. These records are set via your DNS, not via Ghost.

Will this affect my deliverability?

Google and Yahooโ€™s new requirements are significant. These changes are being gradually rolled out and may initially encounter some speed bumps. With that in mind, we expect to see volatility in deliverability rates across the entire email industry for the next few months.

In the long run, though, this will be a big win for reputable newsletters with less cluttered inboxes, a better experience for readers, and more security for senders.

Where can I learn more?

These new requirements promise a better email experience thatโ€™s more secure and less spammy ๐Ÿ’Œ

However, dealing with these requirements is complex. Visit the Ghost Forum with questions or if you're seeking additional guidance.

Ideas and tools ๐Ÿ› ๏ธ

Platformer, now on Ghost

Casey Newton's Platformer recently migrated from Substack to Ghost. Read about why they made the switch.

Platformer homepage, showing stories on Facebook, Meta AI, Apple Vision, and more

Platformer publishes on social networks and their relationship with the world. They take on questions about the political, social, and technological impacts of these platforms.

If you ever wondered whether "the Taylor Swift deepfakes are a warning," whether "platforms killed Pitchfork," or whether "Facebook helps predators find each other," then you, like 140,000 others, will likely find the Platformer fascinating.

Platformer article on Taylor Swift deepfakes

Sites featured in the Build with Ghost newsletter are discovered through our creator network, Ghost Explore. Itโ€™s a way for creators and readers alike to discover their favorite new publications. Anyone running a Ghost site can add themselves to Explore to be featured throughout the wider Ghost ecosystem. If youโ€™d like to be featured in this newsletter, add your site to Explore and reply to this email.

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