#160 — How incentives can make or break your publishing business
In this edition, see how TikTok can supplement your content strategy, revisit proven marketing tactics for publishers, and learn what the future of fiction could look like.
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How to increase the open rates of your email newsletter
Everyone wants to get more subscribers to open more emails, and these tips will help you do that.
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#159 — Why publishers should challenge their industry assumptions
In this issue of Publisher Weekly, learn how to build trust with your audience, discover the AI research tool of the future, and see how pop-up newsletters might work for you.
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The strategy successful creators use to build trust with customers
People do business with people they know, like, and trust. Become that person for your audience.
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#158 — Why size doesn't matter for strategic publishers
The latest issue offers a step-by-step process for landing your first newsletter sponsor, a template for communicating your unique value, and tips for leveraging social media effectively.
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How to get paid sponsorships for your email newsletter
Ready to incorporate sponsorships into your newsletter? Read this first.
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#157 — Why you should monetize your content directly
This edition is dedicated to sharing stories and ideas about what you need to succeed in the creator economy landscape, from picking the right business model and platform to writing the best headlines.
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Should you sell newsletter sponsorships?
Sponsorships can be a great way to monetize, but they're not a good fit for every creator.
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#156 — How to treat your publication like a business
This week's edition introduces the concept of content repurposing, offers a summary of the latest Digital News Report, and identifies the most common marketing mistake new publishers fall into.
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5 ways to repurpose content like a professional creator
Every finished piece of content is the starting point for a dozen more.
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#155 — How to turn discovery into profit
In this issue, discover how landing pages can accelerate newsletter growth, why TikTok might be an untapped resource for publishers, and what's behind local news's resurgence.
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Newsletter landing pages: How to get more paid subscribers
Find out how to convert more free subscribers to paid, and an increase ARR for your business.
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How to increase newsletter subscribers with landing pages
Increase your chances of getting more subscribers with a strong landing page (examples inside).
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#154 — Why slow and steady wins in publishing
This week's edition includes tips on using lead magnets, a look at how social media companies are becoming creator-focused, and answers why sustainability is a superpower.
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How to use lead magnets to capture your first subscribers
Tap into this tried and true method of growing an audience by giving away free value.
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