Welcome to issue #30 of Publisher Weekly and the final edition of the year. 2019 promises big changes in the publishing landscape, and we’re excited to share the highlights with you each week.
Thanks for reading and supporting, see you next year! 🎉
💯 Top picks
INMA have rounded up their most read articles of the year, and all but one explore the same theme: reader revenue via digital subscriptions. So in case you missed it, check out this list of interesting articles.
💸 Business models
American publisher Salon is diverting away from programmatic advertising and testing out a variety of paid-for features to increase reader revenue, including ad-free reading for short periods of time, paywalled content and annual subscriptions.
“A subscription service that’s basically a transaction for content is very vanilla” - says John Fiedler, svp of digital for Fox News. That’s why they are looking to sell subscriptions that include additional perks such as events and merchandise discounts.
✍️ Modern journalism
Forbes reports having its most profitable year since it became Forbes Media in 2006 and is looking to putting more money toward making acquisitions and equity investments in startups.
See how The New York Times, De Telegraaf, Ouest-France, The Guardian, and Tiso Blackstar Group are planning for the future.
Under Salesforce billionaire Marc Benioff, Time Magazine have announced 25 new job openings, most of which are in editorial. Other publications such as The Atlantic and the Washington Post have also seen similar success after being taken over by billionaires.
Paywalls, politics, podcasting, partnerships and much more – this Nieman Lab Newsonomics article covers the top takeaways from the news business this year.
With exponential advancements in technology, insiders are making predictions about what the world will look like this time next year. There’s some interesting ideas in here, in particular: brands that stand for nothing will be left behind and relationship-building will be more important than transactional focus.
Former Netflix VP shares valuable lessons learned from the development and eventual downfall of the streaming service’s failed friend recommendations tool.
YouTube star PewDiePie leveraged the Wall Street Journal’s branded content advertising arm to sneak fake content onto the news site in a publicity stunt to get more subscribers!