Team Ghost

With 2025 only a few months away and the holiday season quickly approaching, you may struggle to find the time to develop your final publishing ideas to close 2024 with a bang. If your hair is officially on fire, fret not, friend. This week's newsletter is about repurposing

When brainstorming a bold look for your publication, the perfect images you see in your head may not always reach your screen. It's easy to think of fantastic design plans; the hard part is making them a reality, especially if you don't have all the know-how.

Trusting your intuition regarding your business, staff, and readers is essential for a long-lasting, successful publication. If you're noticing that your quality content just isn't getting the attention it used to, it may be time to take a step back and assess the situation. This week&

The content you send out into the world has immense value. You help your followers solve problems, provide them with entertainment, and give them a sense of community. You recognize your hard work is worth something, but deciding the dollar value of your content isn't an easy puzzle

Local news brings communities together, underlines different perspectives, and sheds a guiding light on how policies impact your neighbors. If you want to build a publication with purpose, local journalism could always use more boots on the ground. This week's newsletter is about what it takes to create

Working alone can be peaceful. You don't have to worry about anyone else, and you can expect the expected, but doing everything yourself can only take your business so far. If you've got big publishing dreams, you need a dream team to help achieve them. This

When laying the foundation for your publication, it can be exhausting to figure out what structures to invest in and which systems will meet your customers' needs. How do you know what will be a benefit, and will that benefit eventually turn into a limitation? The pressure is pressuring,

Every legend has a beginning, and every publication starts at zero. When making the tall leap to run your own blogging business, things can feel a bit up in the air. You've got the skills, the content, and the personality, but you don't yet have the

When it comes to gossip, it's wise to remember that other people's opinions of you are none of your business... unless it's positive gossip, of course. Who can resist being referred to favorably? This week's newsletter is about why referral programs are

When you first launched your new blog, everything felt so light and free. You posted a little here, gained some new members there. But as your business started to boom, you began to lose sight of why you started your publication in the first place: words. This week's

Keeping the attention of wandering eyes on a computer screen in 2024 can be a lot like herding cats. You put so much time and energy into composing the perfectly formatted newsletter, but all of your hard work can sometimes get lost in the weeds. This week's newsletter

In a world full of technology and AI, constantly craving organic connections is something we all have in common. That's why creating a thriving online community where your followers can flourish is more important than ever. This week's newsletter is about giving your business a human

Feeling like you're screaming into an empty void after creating great content can be maddening. Putting all your blood, sweat, and tears into your work to hear only crickets isn't the dream you envisioned when starting your blogging business. This week's newsletter is about

Making a living from your leisure writing may seem like a far-fetched idea in today's economy. Many naysayers underestimate the power of publishing, but your writing talents will always have value as long as people keep searching the internet for answers and community. This week's newsletter

If you grew up being the middle child, you know what it's like to go unnoticed. If you've spent a ton of time creating great content that never appears in Google, it can feel like you're the middle child of the publishing world. That