Team Ghost

#155 — How to turn discovery into profit

In this issue, discover how landing pages can accelerate newsletter growth, why TikTok might be an untapped resource for publishers, and what's behind local news's resurgence.

5 min read

#154 — Why slow and steady wins in publishing

This week's edition includes tips on using lead magnets, a look at how social media companies are becoming creator-focused, and answers why sustainability is a superpower.

4 min read

#153 — Why consistency is a publisher's secret weapon

In this week's issue, learn how to produce consistent quality using the right tools, why established media is copying smaller publishers, and whether or not MAPs are right for you.

4 min read

#152 — How new monetization models are transforming publishing

This week's edition includes actionable tips for beginning as a creator, examples of how publishers are starting to think differently about monetization, and a reminder of why sustainable businesses win.

4 min read

#151 — How to innovate your way to a profitable newsletter

In this issue, uncover the monetization methods creators use to fund their work, improve your newsletter with tips from an expert, and peek at the newest publishing technologies.

4 min read

#150 — How to convert more readers into paying subscribers

This week learn the conversion tactics used by successful writers, why a great product is the best growth hack, and how print still fits into the modern publishing landscape.

4 min read

#149 — Why simplicity is the key to growth

This week's newsletter discusses newsletter types, successful case studies, the evolving audio landscape, and tips for keeping your growing publication uncomplicated.

5 min read

#148 — Do solo creators have an advantage?

This week's edition examines the rise of independent creators, continued change in the podcasting landscape, and actionable advice for succeeding in the passion economy.

5 min read

#147 — Should publishers start a podcast?

This issue takes a look at different mediums in the publishing space, such as Apple's premium podcasts, TikTok businesses, and media innovation occurring across the industry.

4 min read

#146 — What publishers can learn from content creators

This issue focuses on how publishers can act more like content creators to take advantage of new platforms, growth channels, and monetization options to reach their goals.

4 min read

#145 — How to experiment with your newsletter pricing

From pricing experimentation to new ways to monetize email newsletters, this issue contains some of the most exciting things happening in publishing this week.

5 min read

#144 — How to get your first 1,000 subscribers

In this issue, we highlight a few core principles, such as leveraging relationships to grow, committing to transparency to build trust, and the importance of always leaving room for experimentation in your strategy.

5 min read

#143 — How to find your newsletter audience

This week we cover a range of actionable topics centered around sharing and marketing your written creations. Below are links to articles about pricing, rewarding your subscribers, overcoming growth slumps, and much more.

4 min read

#142 (Special Edition) – Tools to turn your audience into a business

This special edition covers the launch of Ghost 4.0. This update brings native memberships and subscriptions, a dashboard, a collection of themes, a new $9 starter plan, and more.

3 min read

#141 — Are independent newsletters killing journalism?

This week we take a look at how newsletters, big and small, keep the lights on, why "zombie" subscribers aren't necessarily a bad thing, and whether the future will be kind to the email newsletter format.

4 min read