Team Ghost

Team Ghost

๐Ÿ—ฃ๏ธ Talking the talk โญ๏ธ

When it comes to gossip, it's wise to remember that other people's opinions of you are none of your business... unless it's positive gossip, of course. Who can resist being referred to favorably? This week's newsletter is about why referral programs are

6 min read
๐Ÿงถ Getting unstuck

Well hello there! We trust you've had a week full of achievements and a weekend to recharge. Dive in for your routine dose of ideas and innovation ย from across the creator economy โ€” best served hot ๐Ÿ• ๐Ÿ’ฌ In this week's issue: * Internal change โ€“ How to take back control

5 min read
โœ๏ธ Craft your best work

Welcome back everyone, hope you're having a great Sunday. This week's top stories come from a number of different corners of the creator economy universe, so hopefully there's something in here for everyone. Enjoy ๐Ÿ—ž๏ธ ๐Ÿ’ฌ In this week's issue: * Copy or content. What&

5 min read
๐Ÿงšโ€โ™€๏ธ Keep the creative spark alive

Welcome back to your weekly roundup of the top ideas and stories in the creator economy. We took a short break last Sunday as the Ghost team got together for our annual retreat (which means cool things are coming soon ๐Ÿคซ). We're excited to be back. Let's

6 min read
๐ŸŒฑ Building a loyal fanbase

Happy Sunday everyone! Grab a drink and dive into this week's roundup which is packed full of newsletter growth stories and tips โ˜•๏ธ ๐Ÿ’ฌ In this week's issue: * From 0 to 1k โ€” How one publisher hit the 1,000-subscriber milestone without a pre-existing audience. * Content formatting is important,

7 min read
โค๏ธ Make your readers fall in love (with your content)

Welcome back! Hope you're having a relaxing Sunday. This week's roundup is all about reader engagement and community, with a side-serving of AI tips (mmm... roboty). Let's tuck right in ๐Ÿด In this week's issue: * An audience determines the success of the creator.

6 min read
๐Ÿ’Œ Newsletters are having a moment

It's officially springtime! A season all about new beginnings, allergies, and butterflies ๐Ÿฆ‹. During this time of revival, newsletters are also having a moment of resurgence. We love to see it! ๐Ÿ’ฌ In this week's issue: * Our latest email feature updates unlock many different email possibilities, here'

6 min read
๐Ÿ”ฎ 5 tips for conversion magic

Happy Sunday everyone. This week's issue is packed full of tips for you can use to boost conversions and increase email open rates. Nice. Let's do some magic! ๐Ÿคซ New stuff landing in Ghost in the coming weeks โ€” if you don't want to miss out,

6 min read
๐Ÿ’ป The path to becoming a full-time creator

Welcome back! Whether you're a seasoned subscriber or a new addition to our community, we're thrilled to have you here. If you're eager to learn how to cultivate and keep a loyal audience, you won't want to miss out on these insights.

6 min read
๐Ÿ”— The art and science of SEO for independent publishers

Happy Sunday, Ghosties! (No? We're still workshopping a fandom name.) Welcome to issue #240 of your weekly roundup of emerging trends and ideas in the creator economy. This week's top stories come from three different corners of the publishing universe. So, aim for the stars, and

6 min read
๐Ÿฆ„ Proven ways to refine your marketing copy

Is it just us, or is it often harder to write a one-liner for your marketing than it is to write an entire newsletter? Marketing copy is super important, it's your elevator pitch to the world, but it's not always easy to write โ€” so we'

7 min read
๐Ÿค˜ How to cut through the noise and stand out online

It's estimated that there are more than 50 billion indexed web pages on the internet today, making it more complex than ever to get your voice heard, despite all the technologies that are supposed to make it easy (we're looking at you, Twitter Blue). The solution?

6 min read
๐Ÿ“ข How to sell ads without selling out

Selling out has never been cool (unless you're the cast of Breaking Bad). But you still gotta make a living, right? So, how do you sell yourself without selling your soul? By putting value in your values. ๐Ÿ™ ๐Ÿ’ฌ In this week's issue: * Sponsorships. Find out how to

5 min read
๐Ÿ’ฅ The art of disrupting the status quo

Welcome back to your weekly roundup of the latest ideas from across the Creator Cinematic Universe (cc Marvel). We're feeling positively giddy to share this week's curated stories with you, because they share a common theme that we're all about: naps! Just kidding, the

6 min read
๐Ÿ”ฅ Why we've misunderstood what it means to "focus"

For most of us, focus is synonymous with attention. It's light, like something we can toss around at a moment's notice. But this definition is incomplete. If you look up the origin of focus, you'll find that the word came from the center of

4 min read

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