Team Ghost

Sitting down with a good book is one of the best things you can do for your soul. It's why page-turners full of fantastic phrases, helpful hints, and salacious stories have been around for eons, and if you're someone who aspires to contribute to the wonderful

Everyone loves getting mail, as long as it's not junk or bill-related. Your subscribers open their inboxes expecting the sweet, sweet writing nectar they crave from you, so it's imperative that your emails arrive precisely when they mean to. 🧙‍♂️ This week's newsletter is about

Since the 1800s, photos have allowed us to capture memories, share information, and engage in artistic expression. When combining the power of pictures with your wonderful words, you can boost reader engagement and spark excitement tenfold. This week's newsletter is about why using media to enhance your content

You're not just words on a screen. You're a human with real experiences and emotions, just like your audience. Your content should reflect who you are, so your subscribers know you're the real deal. If they don't feel like they can trust

In this week's newsletter we ask: "Does original content always need to be made from scratch?" If coming up with fresh ideas week in and week out can sometimes leave you staring at a blank page, this one's for you. We're diving

Knowing how to communicate your expertise in captivating ways using quality content isn't something you're a pro at right away. It takes time, experimentation, and lots of patience. Should you spend your days making lots of little things or a few big things? What do your

Building a website for your publishing business is a puzzle with many pieces and no instructions. If this is your first go at assembling a site, it's hard to know what to include, what makes sense, and how each piece fits together to create a seamless customer experience.

We all crave order in our lives, and your publication should be no different. If you're someone who loves an organized world, deciding how to organize your content may come easily, but if you struggle with finding the right structure, your content may start to suffer. This week&

When starting your own publication, it's easy to get caught up in all the "business" part of your business and forget what's most important: writing. If it weren't for your wonderful words, none of this would be possible, so it's

Everyone wants to feel like they belong, and your readers are no different. Finding your "people" is a great goal to have in life, but it's not always easy to know how to present your true self so you can connect with others in a natural

How long has it been since you've been outside? Smelled some roses? Touched some grass? The world can be an anxiety-inducing place, but that doesn't mean you have to disconnect from your surroundings to feel at peace. In fact, your neighbors need your written words now

Turning your casual blog into a genuine career can be serious business, and the pressure of making all the right choices can feel like the weight of 1,000 suns. But with that many suns comes lots of light, and just because you've bet the farm on becoming

Happy 2025, everyone! Nothing beats that crisp and clean feel of a new year. Failed 2024 resolutions? Forget about it. That's in the past, and we all know the past can't hurt you. 😀 (Pay no attention to the giant elephant in the room.) In celebration of

It's our last newsletter of 2024! We hope you've enjoyed your year as much as we've enjoyed ours, and we know 2025 will be even better. During this time of reflection, you're probably asking yourself, "How is 2024 already over? Didn&

Whether you checked every box on your list or you didn't quite make it to the publication promised land, we bet you can look back on your 2024 with pride. You put yourself out there, tried something new, and picked yourself up when you fell flat on your