Team Ghost

Team Ghost

๐Ÿ The first requirement to win as a creator

Is that you have to be willing to play. Yes, the game of putting yourself, your ideas, and your content out into the world can be intimidating. But, you wouldn't be reading this if you weren't ready. ๐Ÿ’ฌ In this week's issue: * Ownership. See the monetization path that offers an almost

4 min read
๐Ÿ— The honest way to win on social

Is to forget about scale and focus on individual relationships. Reach, virality, and exposure are all byproducts of being a real human online. This week's resources will help you start thinking less about what you want to make, and more about who you want to help. ๐Ÿ’ฌ In this issue: * Creator

4 min read
๐Ÿ“š Success is not about what you know

It's about what you learn while doing. No person running a five, six, or seven-figure newsletter knew the exact path forward when they began, but they started anyway. And now, it's your turn. ๐Ÿ’ฌ In this week's issue: * Upside down niches. Why thinking small is the key to getting noticed. * Sustainable

4 min read
๐Ÿ‘ How to pick the right models of success

Find two or three creators whose businesses inspire you (what they publish, how much they charge, who they reach, etc.), learn from them, and ignore everything else. Success is as much about what you don't do as it is what you commit to. This week's resources will help you sort

4 min read
๐Ÿ™‡โ€โ™€๏ธ The truth about building an online business

It's messy. The path is winding and on your way toward your goal, you might hit a few dead ends and need to turn around. But the path, the opportunity, and the success are there for those who persist. This week, here are a few resources to keep you headed

4 min read
๐Ÿ† Why weird businesses keep winning

Have you ever looked at someone else's newsletter, blog, or project and thought "I never would have thought of that!" The goal is to get strangers to say the same thing about your work. And the only way to achieve that is by leaning into what makes you different. ๐Ÿ’ฌ In

4 min read
๐Ÿง  How to shortcut the creator learning curve

In the creator economy, collaboration trumps competition. This week, see how learning from others can speed up your success. ๐Ÿ’ฌ In this issue: * YouTube village. Why the impact of what you create might be bigger than you think. * Increased earnings. What can big-name publishers teach us about the strategies really working

4 min read
๐Ÿ”ญ The art of creating value

Creating something of value for an audience starts with truly understanding what it is you are creating, who you are creating for, and what your goals are. This week we learn how to apply focus to our efforts. ๐Ÿ’ฌ In this week's issue: * Positioning. Getting familiar with your value proposition. * Curation.

4 min read
โ›๏ธ How to carve your own creator path

What's simultaneously the best and scariest part of becoming an independent maker? Your journey won't look like anyone else's. Read on to learn how you can leverage this gift. ๐Ÿ’ฌ In this week's issue: * Business vs. audience. Can one part of the journey distract you from the next? * Acquired. Get a

4 min read
๐Ÿ‘“ The power of perspective

Sometimes how you see (options, challenges, competition), can be more impactful than what you see. The right lens can change everything. This week, here are a few worth trying on. ๐Ÿ’ฌ In this issue: * Pro tips. An experienced newsletter writer shares the practical strategies that stand the test of time. * Imposter

3 min read
๐Ÿฅ‡ Are you overcomplicating what it takes to win online?

Most of us do. We overcomplicate, overstrategize, and overwork ourselves into a frustrated frenzy because we think it has to be this way. It doesn't โ€” and the following resources will help you see why. ๐Ÿ’ฌ In this week's issue: * Long-form. How creators are holding people's attention for hours on end. * Mission

4 min read
๐Ÿ”† The one success factor 100% within your control

It all comes down to your output. The more you produce, the longer you stay in the game, the better your chances are of creator success. Now, let's help you get there. ๐Ÿ’ฌ In this week's issue: * Success leaves clues. Follow one creator's unconventional path to making it. * Content types. Tips

4 min read
๐Ÿš€ Why the future belongs to creators

The creator economy isn't going anywhere. What began as a fringe rebellion against the status quo is changing the mainstream definitions of work and success. And the revolution is just beginning. ๐Ÿ’ฌ In this week's issue: * Define creator. Learn why the title you give yourself matters. * Subscription types. Why everyone wins

3 min read
๐Ÿ”ฎ How to know what to do next on your creator journey

Sometimes you have to set aside all of the expert advice, proven strategies, and measurable tactics and just listen to your gut. This week, see how a group of creators won big by trusting themselves. ๐Ÿ’ฌ In this issue: * Starting small. Learn how two teammates turned their hobby into a seven-figure

4 min read
๐Ÿข The consistency issue

This week we're going all-in on one idea: the power of consistent creation. ๐Ÿ’ฌ In this week's issue: * Patterns of success. See what a recent study revealed about winning online. * Consistency tips. Learn how to craft commitments you can actually stick to. * The 1k milestone. Discover what it took for one

4 min read

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