Team Ghost

Welcome to the first edition of our new Ghost Newsletter.

#170 — How to unbundle your way to an audience

In this edition of Publisher Weekly, find the best newsletter directories for your publication, learn why consistency trumps strategy, and take a look at how unbundling is changing how we think about business.

4 min read

#169 — Why being different will only become more valuable

In this edition of Publisher Weekly, discover proven ways to reach your first 1000 subscribers, uncover the most common pitfalls every writer should avoid, and learn why publishers are betting big on robot journalism.

4 min read

#168 — What is the ladder method to growth?

In this edition of Publisher Weekly, discover how to build momentum with your circles of influence, see how a new bill could boost local journalism, and learn what skills separate professional writers from amateurs.

3 min read

#167 — The most important part of your business is invisible

In this week's edition of Publisher weekly, see what a professional tech stack looks like, discover the 4-p marketing model, and learn how the newsletter network effect can help you expand your readership.

4 min read

#166 — To win big in publishing, start small

In this week's issue of Publisher Weekly, learn how to start a local newsletter, peek at how a 40,000 subscribers publication got its start, and discover why book authors are moving online.

4 min read

#165 — Is trying to be original hurting your growth?

In this edition of Publisher Weekly, learn the process for building a vibrant online community, see why serialized books might be the next publishing trend, and discover how Linkedin is changing to support creators.

4 min read

#164 — Why action is the answer to your publishing roadblocks

In this week's issue of Publisher Weekly, collect formatting tips to help your ideas stand out, learn why honesty is still the best policy, and see how action-oriented creators are coming out on top.

4 min read

#163 — Why adaptable publishers keep winning

In the latest edition of Publisher Weekly, find a detailed guide to hiring a designer for your website, read about the advantages of mobile-first newsrooms, and see why those who adapt keep coming out ahead of the competition.

4 min read

#162 — How to measure the metrics that matter

In this week's issue of Publisher Weekly, learn what subscription business metrics matter most, how multiple products can expand your revenue, and why metaverses are the future of the internet.

4 min read

#161 — The competitive advantage of long tail thinking for publishers

In this issue of Publisher Weekly, learn how to leverage SEO for your membership, uncover why you might need to rethink your pricing, and see how slow journalism is changing the industry.

5 min read

#160 — How incentives can make or break your publishing business

In this edition, see how TikTok can supplement your content strategy, revisit proven marketing tactics for publishers, and learn what the future of fiction could look like.

5 min read

#159 — Why publishers should challenge their industry assumptions

In this issue of Publisher Weekly, learn how to build trust with your audience, discover the AI research tool of the future, and see how pop-up newsletters might work for you.

5 min read

#158 — Why size doesn't matter for strategic publishers

The latest issue offers a step-by-step process for landing your first newsletter sponsor, a template for communicating your unique value, and tips for leveraging social media effectively.

4 min read

#157 — Why you should monetize your content directly

This edition is dedicated to sharing stories and ideas about what you need to succeed in the creator economy landscape, from picking the right business model and platform to writing the best headlines.

4 min read