Team Ghost

There's nothing worse than an embarrassing first impression. When a reader consumes your content for the first time, you want to leave them feeling confident that you know what the heck you're talking about. That's why conducting proper research before you speak to the

Does anyone have the time anymore? The world is moving faster than ever, and there's barely a moment to make dinner, let alone run a blogging business. Your natural instinct is to speed up so you can get there faster, but the real trick? Slowing down. This week&

Publishing has changed a lot since the 1900s. (Feel old yet?) Websites, blogs, and email newsletters are a huge part of the publishing stratosphere, and understanding your subscription business metrics in 2025 can feel a bit complicated. We're here to make it easy. This week's newsletter

How your ideal fans discover your work, engage with your creations, and ultimately support what you do all revolves around a solid content strategy, and at the heart of every content strategy lives a funnel. This week's newsletter is about growing your audience using a content marketing funnel,

Everybody loves a good deal (Nothing beats a Jet2 Holiday!), and your followers are no different. They've taken the time to subscribe to your newsletter, consume your creative work, and tell their loved ones about you, so why not give them what they deserve in freebie form? This

Sitting down with a good book is one of the best things you can do for your soul. It's why page-turners full of fantastic phrases, helpful hints, and salacious stories have been around for eons, and if you're someone who aspires to contribute to the wonderful

Everyone loves getting mail, as long as it's not junk or bill-related. Your subscribers open their inboxes expecting the sweet, sweet writing nectar they crave from you, so it's imperative that your emails arrive precisely when they mean to. 🧙‍♂️ This week's newsletter is about

Since the 1800s, photos have allowed us to capture memories, share information, and engage in artistic expression. When combining the power of pictures with your wonderful words, you can boost reader engagement and spark excitement tenfold. This week's newsletter is about why using media to enhance your content

You're not just words on a screen. You're a human with real experiences and emotions, just like your audience. Your content should reflect who you are, so your subscribers know you're the real deal. If they don't feel like they can trust

In this week's newsletter we ask: "Does original content always need to be made from scratch?" If coming up with fresh ideas week in and week out can sometimes leave you staring at a blank page, this one's for you. We're diving

Knowing how to communicate your expertise in captivating ways using quality content isn't something you're a pro at right away. It takes time, experimentation, and lots of patience. Should you spend your days making lots of little things or a few big things? What do your

Building a website for your publishing business is a puzzle with many pieces and no instructions. If this is your first go at assembling a site, it's hard to know what to include, what makes sense, and how each piece fits together to create a seamless customer experience.

We all crave order in our lives, and your publication should be no different. If you're someone who loves an organized world, deciding how to organize your content may come easily, but if you struggle with finding the right structure, your content may start to suffer. This week&

When starting your own publication, it's easy to get caught up in all the "business" part of your business and forget what's most important: writing. If it weren't for your wonderful words, none of this would be possible, so it's

Everyone wants to feel like they belong, and your readers are no different. Finding your "people" is a great goal to have in life, but it's not always easy to know how to present your true self so you can connect with others in a natural