Team Ghost

Having all of your ducks in a row 24/7 isn't easy. There's lots of quacking, slippery floors, and just feathers everywhere. Until someone finds a way to keep lots and lots of loud, wet birds in a perfectly straight line, there are checklists. Yes, the

When figuring out what you're good at, a lot of people look outward, but we're here to tell you it starts from within. If you want to earn a living creating, you've got to learn how you live. Once you know the right ways

2026 is here! Which means new year, new you, and new content. Now that the holidays are over, it's time to dust off that old MCP or HAL 9000 or Duotronics or whatever computer it is you use, and get cracking on your fresh content creator goals. This

It's our last newsletter of 2025! Our year was pretty good. How was yours? Whether you achieved all your dreams in the past 12 months, didn't quite reach them, or are just plain starting over, 2026 will be your year. We just know it. This week&

Do you feel seen? Heard? Maybe a little ignored? If you felt like 2025's spotlight was on other publications and not your own, it's time to get unapologetically loud in 2026, and having a well-polished SEO plan roaring into the new year is just what you

With 2026 only a few months away (help), it's natural to start reflecting on what went well in 2025 and what could have gone better. If you're looking to amp up your publishing strategy next year, or trash everything and start over, we've consulted

Many companies pour resources into content without seeing results. Often, the problem isn't the content itself, but the foundation it's built on.

There are lots of ways to monetize your newsletter, and selling ads works for many publications. If you've tried numerous money-making methods and haven't found one that's clicked, you may discover the perfect partnership in newsletter sponsors. This week's newsletter is about

If you've been daydreaming about carving your own destiny using just the words in your brain, now's the time to make that dream a reality. As the writing industry continues to fluctuate, there's nothing more powerful than the accomplishment of sailing your own ship

There's nothing worse than an embarrassing first impression. When a reader consumes your content for the first time, you want to leave them feeling confident that you know what the heck you're talking about. That's why conducting proper research before you speak to the

Does anyone have the time anymore? The world is moving faster than ever, and there's barely a moment to make dinner, let alone run a blogging business. Your natural instinct is to speed up so you can get there faster, but the real trick? Slowing down. This week&

Publishing has changed a lot since the 1900s. (Feel old yet?) Websites, blogs, and email newsletters are a huge part of the publishing stratosphere, and understanding your subscription business metrics in 2025 can feel a bit complicated. We're here to make it easy. This week's newsletter

How your ideal fans discover your work, engage with your creations, and ultimately support what you do all revolves around a solid content strategy, and at the heart of every content strategy lives a funnel. This week's newsletter is about growing your audience using a content marketing funnel,

Everybody loves a good deal (Nothing beats a Jet2 Holiday!), and your followers are no different. They've taken the time to subscribe to your newsletter, consume your creative work, and tell their loved ones about you, so why not give them what they deserve in freebie form? This

Sitting down with a good book is one of the best things you can do for your soul. It's why page-turners full of fantastic phrases, helpful hints, and salacious stories have been around for eons, and if you're someone who aspires to contribute to the wonderful