Team Ghost

It's our last newsletter of 2024! We hope you've enjoyed your year as much as we've enjoyed ours, and we know 2025 will be even better. During this time of reflection, you're probably asking yourself, "How is 2024 already over? Didn&

Whether you checked every box on your list or you didn't quite make it to the publication promised land, we bet you can look back on your 2024 with pride. You put yourself out there, tried something new, and picked yourself up when you fell flat on your

Building a publication requires you to wear many hats. You have to know how to run a business, manage a team, and create captivating content, all while wooing your readers into becoming lifelong advocates of your brand. If you haven't quite mastered the "wooing" part yet,

Focusing on quality content creation to get your blogging business off the ground is always a noble mission, but now that your publication has quickly grown out of its infant stages into being a rebellious teenager, it might be time to check in on your readers. This week's

When it comes to marketing, it's hard to know which tactics to invest in. If you want to reach a wider audience, improve your search engine rankings, and further establish your brand as an authority in your niche, have you considered writing for other publications? This week'

Whether you began your blog as a fun hobby or have always been planning for profit, it might be time to start getting paid back for all of your hard work. Once your publication has a life of its own, keeping the beast fed should be a high priority, and

With 2025 only a few months away and the holiday season quickly approaching, you may struggle to find the time to develop your final publishing ideas to close 2024 with a bang. If your hair is officially on fire, fret not, friend. This week's newsletter is about repurposing

When brainstorming a bold look for your publication, the perfect images you see in your head may not always reach your screen. It's easy to think of fantastic design plans; the hard part is making them a reality, especially if you don't have all the know-how.

Trusting your intuition regarding your business, staff, and readers is essential for a long-lasting, successful publication. If you're noticing that your quality content just isn't getting the attention it used to, it may be time to take a step back and assess the situation. This week&

The content you send out into the world has immense value. You help your followers solve problems, provide them with entertainment, and give them a sense of community. You recognize your hard work is worth something, but deciding the dollar value of your content isn't an easy puzzle

Local news brings communities together, underlines different perspectives, and sheds a guiding light on how policies impact your neighbors. If you want to build a publication with purpose, local journalism could always use more boots on the ground. This week's newsletter is about what it takes to create

Working alone can be peaceful. You don't have to worry about anyone else, and you can expect the expected, but doing everything yourself can only take your business so far. If you've got big publishing dreams, you need a dream team to help achieve them. This

When laying the foundation for your publication, it can be exhausting to figure out what structures to invest in and which systems will meet your customers' needs. How do you know what will be a benefit, and will that benefit eventually turn into a limitation? The pressure is pressuring,

Every legend has a beginning, and every publication starts at zero. When making the tall leap to run your own blogging business, things can feel a bit up in the air. You've got the skills, the content, and the personality, but you don't yet have the

When it comes to gossip, it's wise to remember that other people's opinions of you are none of your business... unless it's positive gossip, of course. Who can resist being referred to favorably? This week's newsletter is about why referral programs are