Team Ghost

In this week's newsletter we ask: "Does original content always need to be made from scratch?" If coming up with fresh ideas week in and week out can sometimes leave you staring at a blank page, this one's for you. We're diving

Knowing how to communicate your expertise in captivating ways using quality content isn't something you're a pro at right away. It takes time, experimentation, and lots of patience. Should you spend your days making lots of little things or a few big things? What do your

Building a website for your publishing business is a puzzle with many pieces and no instructions. If this is your first go at assembling a site, it's hard to know what to include, what makes sense, and how each piece fits together to create a seamless customer experience.

When starting your own publication, it's easy to get caught up in all the "business" part of your business and forget what's most important: writing. If it weren't for your wonderful words, none of this would be possible, so it's

Everyone wants to feel like they belong, and your readers are no different. Finding your "people" is a great goal to have in life, but it's not always easy to know how to present your true self so you can connect with others in a natural

How long has it been since you've been outside? Smelled some roses? Touched some grass? The world can be an anxiety-inducing place, but that doesn't mean you have to disconnect from your surroundings to feel at peace. In fact, your neighbors need your written words now

Turning your casual blog into a genuine career can be serious business, and the pressure of making all the right choices can feel like the weight of 1,000 suns. But with that many suns comes lots of light, and just because you've bet the farm on becoming

Happy 2025, everyone! Nothing beats that crisp and clean feel of a new year. Failed 2024 resolutions? Forget about it. That's in the past, and we all know the past can't hurt you. 😀 (Pay no attention to the giant elephant in the room.) In celebration of

It's our last newsletter of 2024! We hope you've enjoyed your year as much as we've enjoyed ours, and we know 2025 will be even better. During this time of reflection, you're probably asking yourself, "How is 2024 already over? Didn&

Whether you checked every box on your list or you didn't quite make it to the publication promised land, we bet you can look back on your 2024 with pride. You put yourself out there, tried something new, and picked yourself up when you fell flat on your

Building a publication requires you to wear many hats. You have to know how to run a business, manage a team, and create captivating content, all while wooing your readers into becoming lifelong advocates of your brand. If you haven't quite mastered the "wooing" part yet,

Focusing on quality content creation to get your blogging business off the ground is always a noble mission, but now that your publication has quickly grown out of its infant stages into being a rebellious teenager, it might be time to check in on your readers. This week's

When it comes to marketing, it's hard to know which tactics to invest in. If you want to reach a wider audience, improve your search engine rankings, and further establish your brand as an authority in your niche, have you considered writing for other publications? This week'

Whether you began your blog as a fun hobby or have always been planning for profit, it might be time to start getting paid back for all of your hard work. Once your publication has a life of its own, keeping the beast fed should be a high priority, and

With 2025 only a few months away and the holiday season quickly approaching, you may struggle to find the time to develop your final publishing ideas to close 2024 with a bang. If your hair is officially on fire, fret not, friend. This week's newsletter is about repurposing