Filters for traffic analytics

In Ghost 6.0, we introduced detailed, first-party web analytics directly into your dashboard. Now, we're giving you more ways to explore that data with a powerful, searchable filter system.

Got a specific question? Filters can be chained together, giving you control over how you explore your data and uncover trends specific to your site and audience.

UTM parameters are now fully supported and searchable too, making it easy to track and compare the performance of your marketing campaigns directly inside Ghost — without switching tools.

Based on your feedback, we've also moved location data directly into your Web traffic dashboard, so everything about where your audience comes from lives in one place and can be filtered alongside the rest of your data.

Ghost(Pro) users can log in and start enjoying all of this right away! If you're a developer, self-hosting Ghost with the Tinybird integration enabled, you'll need to update to the latest version to get access to everything that's new.

If there are ways you think this feature could be more valuable based on the way you use Ghost, we’d like to hear it — feedback@ghost.org.