Promote premium subscriptions to free members
We've just released a brand new email card in the editor that allows you to send call to action content to free or paid members in your email newsletters.
![](https://ghost.org/changelog/content/images/2021/09/email-call-to-action.png)
Email call to action cards can be quickly added to your content using the dynamic card menu. They can include dividers, center or left alignment, formatted text, and a button.
![](https://ghost.org/changelog/content/images/2021/09/email-cta-example-1.png)
This means you can include custom content in your emails and invite your audience to take action. Here's some common examples:
- Promote premium memberships in Ghost, with a direct link to the signup page in Portal.
- Promote other products you sell, with a direct link to a landing page or checkout page.
- Ask members to participate in a survey to encourage audience participation.