Tumblr vs Ghost

Ghost 是一个强大的,可自定义的Tumblr的替代者,让您轻松掌握。

Thinking about moving over to Ghost?

You're probably wondering what the differences might be from your existing Tumblr blog, so we thought we'd share exactly that.

Ghost is a flexible platform for professional publishing. If that's the type of thing you're looking for, this comparison will give you a straight-up overview of features, customer experiences and performance.

You can also swing by our forum some time if you'd like to chat to some other Ghost users.

1. Ghost is a powerhouse

Tired of the limitations of Tumblr? Want to build a more sophisticated publication which gives you full control over your blog? You're in the right place.

Ghost was made for one purpose: Professional publishing. Managing your content is a lot more powerful:

Professional Ghost content management

While Tumblr gives you some basic editing functions and some Markdown support, Ghost has a full-blown rich editor which makes formatting posts a breeze. You'll find that you can accomplish a great deal more in terms of post layout and different types of content with responsive cards. Quickly insert images, embeds, Markdown or HTML.

Joel Gascoigne

"I wrote my first post on Ghost this weekend and it was a real joy. I love the markdown editor, it is exactly what I need and perfect for how I write my posts. Excited about where this will lead, Ghost feels like a great platform."

Joel Gascoigne, Buffer
从 Tumblr 迁移到 Ghost


Completely customisable

Ghost is fully open to being themed and modified to suit your needs and your style. Almost no two Ghost publications look the same, which is one of the biggest strengths of the platform.

You can integrate any of third party services that you already use and control the exact experience which you want your readers to have, so you're never locked into a single set of functionality or features for your site.

Whether you're growing a brand new blog from scratch, or running one of the world's leading online publications, Ghost can be adapted to suit your needs.

Zappos 选择 Ghost 作为他们品牌的新品牌发布平台。

2. Ghost 具有 SEO & 内置社交网络


Ghost 具有最好的搜索引擎优化支持和社交网络分享功能,您不需要额外的插件和扩展程序就能做到这些,您也不需要编写额外的代码。它已经具备这一切。

Ghost SEO and Social

There are built-in XML sitemaps, Google AMP pages, canonical tags, optimised URLs, microformats, Facebook Open Graph tags, support for Twitter cards and clean semantic markup. All of this is done for you automatically, with no plugins needed.

3. With Ghost, you own your content

When you blog on Tumblr, you give up the rights to your content. They have the right to suspend, remove or repurpose your content as they see fit. All of your writing is contributing to Tumblr network. While this gives you the benefit of a network effect, where more people are exposed to your work, it means that you ultimately have far less control. Setting up a new Ghost blog is just as easy:

Ghost is easier than Tumblr




Ghost is faster than Tumblr

最重要的是,每一个独立博客的停机时间都是有限的。如果 Tumblr 宕机:所有的 Tumblr 博客都会受影响。而如果一个 Ghost 博客宕机,不会影响到其他任何博客。这是一个更加稳定、安全、可靠的电子出版物管理平台。

5. 你可以通过你的博客做生意

在 Ghost 没有限制在你的博客上什么能发布什么不能发布。如果你想用它来展示广告,没问题。 如果你想搜集用户的电子邮件地址作为首要目标用来做生意, 也是可以的。如果你想通过你的博客卖你的书, 也是非常好的.

如果你正想从类似 Tumblr 简单社交网络的方式写博客进阶为更加正式的发布作为一个职业: Ghost 给了你更多的灵活性。

Lee Munroe

"We’re using Ghost’s Pro service to host the blog for us. Works really well. Great writing experience compared to WordPress. WordPress is an incredibly powerful framework but because it supports the needs of so many websites and demands, it has grown into a sizable and cluttered tool."

Lee Munroe, Mailgun
从 Wordpress 迁移到 Ghost

Build your subscribers

Ghost has email subscriptions built in at its core. Once you've done all the hard work of attracting a new reader, it's important to keep them coming back again and again. Rather than relying on complex external systems to manage your subscriber database, Ghost has all of that built right in.

Easily collect, view, manage and export subscribers to your publication and start growing a real audience.

The most important aspect of any publication is understanding and growing a core readership base.

Coinbase, the world's leading Bitcoin marketplace, switched from Tumblr to Ghost.

tl;dr: The lowdown

The short version? Ghost is better for serious publishing. Tumblr is better for running a simple social blog.

Ghost is best if…

  • You care about full ownership and control over your content
  • Customising and adapting the look and feel of your site is important
  • You want the best tool to scale your blog up for a large audience

Tumblr may be a better choice when…

  • You really just want to share a few gifs of cats once a week
  • Extra advanced functionality beyond basic publishing is not needed
  • You want to reach a Tumblr-specific audience

One last thing you should know

Ghost is an independent non-profit organisation. We build publishing tools for modern journalism & blogging because we believe freedom of speech is important. Our software is released under a free open source license, our business model is completely transparent, and our legal structure means that 100% of the money we make is reinvested into making Ghost better.

We’re building a socially responsible, sustainable business which empowers people to share important stories and ideas. We’re in this for the long haul.

Jeff Atwood

"I’ve been a blog minimalist from the start, and finding a truly open source platform which reflects that minimalism and focus is incredibly refreshing."

Jeff Atwood, Coding Horror
从 TypePad 迁移到 Ghost

You’re now armed with knowledge! Hopefully this short guide was useful to give you a general overview of Tumblr compared to Ghost.

Switching to Ghost gives you the flexibility of a fully customisable publication, and we have a support team on hand if you need help migrating your data. If you still have questions, you can reach us any time on [email protected].

Hit the button below to give Ghost a try. It’s completely free and unlimited for 14 days, no obligation.

准备好尝试了? 开始 14 天完全免费试用 来创建自己的在线发布