Medium vs Ghost

Ghost是一个强大的、独立的媒体之一,使用Ghost可以管理您的内容。

你好! 正在思考是否使用 Ghost?

你很可能不知道你在你现有的博客中的不同点是什么,所以我们认为我们会给你一个概述,使事情变得更容易。我们也会给你一个直接的比较功能,用户体验和性能。

在下面,下面,你会发现我们认为是Ghost和普通媒体的最大差异的要点。我们还会给你直接比较的特点、 客户体验和性能。

You can also swing by our forum some time if you'd like to chat to some other Ghost users.

1. Ghost 是十分强大的

厌倦了传统媒体的限制了吗? 想要建立一种更复杂的电子刊物,可以让你完全控制你的博客? 那么你来对地方了。

Ghost 为这一个目标设计: 专业的发布平台。用更强大的方式管理您的内容:

Professional Ghost content management

虽然传统媒体给你一些基本的编辑和布局功能,Ghost拥有有更加全面的编辑器使得发布格式更灵活。你会发现你可以发布布局和不同类型的内容,在这方面Ghost可以完成很多,更多。如果你想要弄点花样,您甚至会完全痴迷于 HTML 。

Joel Gascoigne

"I wrote my first post on Ghost this weekend and it was a real joy. I love the markdown editor, it is exactly what I need and perfect for how I write my posts. Excited about where this will lead, Ghost feels like a great platform."

Joel Gascoigne, Buffer
从 Tumblr 迁移到 Ghost

Ghost 的编辑器不会限制你输入段落、标题和图片。创造你想要的一切。

Completely customisable

Ghost is fully open to being themed and modified to suit your needs and your style. Almost no two Ghost publications look the same, which is one of the biggest strengths of the platform.

You can integrate any of third party services that you already use and control the exact experience which you want your readers to have, so you're never locked into a single set of functionality or features for your site.

Whether you're growing a brand new blog from scratch, or running one of the world's leading online publications, Ghost can be adapted to suit your needs.

Angelist
Angelist
Angelist 从 Tumblr 迁移到了 Ghost,所以他们能够跟世界上最优秀的创业者对话。

2. Ghost 让你真正拥有自己的风格

在 Medium 上你会被锁定唯一一款设计方案。一旦 Medium 决定改变你博客的外观主题 (他们确实经常这么干)时,你在这件事没有任何发言权。你的 Medium 博客和其他 Medium 博客看起来十分相似,并且都会挂上 Medium 的链接和标志。

使用 Ghost :你选择你的设计方案,你把握你的设计风格,你掌控你的链接。每一个 Ghost 博客都是独一无二的,彰显着其缔造者的个性。

Ghost is used by Square Payments for their blog

最重要的是,每一个独立博客的停机时间都是有限的。如果 Medium 宕机:所有的 Medium 博客都会受影响。而如果一个 Ghost 博客宕机,不会影响到其他任何博客。这是一个更加稳定、安全、可靠的电子出版物管理平台。

3. 使用 Ghost, 你掌控你的内容

当你在 Medium 上建立博客时,你就放弃了内容的控制权和流量的所有权。虽然 Medium 的网络效应可以使你的文章更容易被广泛阅读,但你的努力也使 Medium 最终受益。使用 Ghost 所有的内容、流量以及品牌都属于你自己 - 并且建立一个新的 Ghost 博客是如此简单:

4. 允许通过博客建立业务

Ghost没有限制你可以或者不可以放什么内容到你的博客上。如果你想展示广告,没问题。如果你想收集邮件地址来推进你的业务,也没问题。如果你想在你的博客上创建一个平台来卖图书,更没问题。

如果你正寻找一种比简单的社交网络类型的媒介博客更严肃一些的发布平台:Ghost可以给你更多的灵活性。

Ghost is easier than Medium

使用Ghost的官方托管服务,你可以在仅仅3步以内用最短的时间内建立起你的新博客。强大的自动化更使得你在部署你的专属网站时能节省更多的时间。

5. Ghost 具有 SEO & 内置社交网络

发布时,在其他人看到您的内容前,您的内容要点是什么?

Ghost具有最好的搜索引擎优化支持和社交网络分享功能,您不需要额外的插件和扩展程序就能做到这些,您也不需要编写额外的代码。它已经具备这一切。

Ghost SEO and Social

There are built-in XML sitemaps, Google AMP pages, canonical tags, optimised URLs, microformats, Facebook Open Graph tags, support for Twitter cards and clean semantic markup. All of this is done for you automatically, with no plugins needed.

Lee Munroe

"We’re using Ghost’s Pro service to host the blog for us. Works really well. Great writing experience compared to WordPress. WordPress is an incredibly powerful framework but because it supports the needs of so many websites and demands, it has grown into a sizable and cluttered tool."

Lee Munroe, Mailgun
从 Wordpress 迁移到 Ghost

Build your subscribers

Ghost has email subscriptions built in at its core. Once you've done all the hard work of attracting a new reader, it's important to keep them coming back again and again. Rather than relying on complex external systems to manage your subscriber database, Ghost has all of that built right in.

Easily collect, view, manage and export subscribers to your publication and start growing a real audience.

The most important aspect of any publication is understanding and growing a core readership base.

不少世界上最大的品牌出版物都基于Ghost构建。

tl;dr: In Summary

The short version? Ghost is better for serious publishing. Medium is better for when you just want to write and don't care about the rest.

Ghost is best if…

  • You care about exclusive ownership and control over your content
  • Building a blog to benefit your own business is important to you
  • You want to use design which you choose, not someone else

Medium may be a better choice when…

  • Your primary audience is the tech community
  • Extra advanced functionality beyond basic publishing is not needed
  • You don't want to worry about promoting your blog at all

You can also publish to your Ghost blog and then syndicate it to Medium as a distribution mechanism. We're currently working on making this even easier!

One last thing you should know

Ghost is an independent non-profit organisation. We build publishing tools for modern journalism & blogging because we believe freedom of speech is important. Our software is released under a free open source license, our business model is completely transparent, and our legal structure means that 100% of the money we make is reinvested into making Ghost better.

We’re building a socially responsible, sustainable business which empowers people to share important stories and ideas. We’re in this for the long haul.

Jeff Atwood

"I’ve been a blog minimalist from the start, and finding a truly open source platform which reflects that minimalism and focus is incredibly refreshing."

Jeff Atwood, Coding Horror
从 TypePad 迁移到 Ghost

You’re now armed with knowledge! Hopefully this short guide was useful to give you a general overview of Medium compared to Ghost.

Switching to Ghost gives you the flexibility of a fully customisable publication, and we have a support team on hand if you need help migrating your data. If you still have questions, you can reach us any time on [email protected].

Ready to give Ghost a try? Hit the button below! It’s completely free and unlimited for 14 days, no obligation.



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