> ## Content Index
> Fetch the complete content index at: https://ghost.org/help/llms.txt
> Use this file to discover other available public pages before exploring further.

# Why does my email go to the promotions tab?
- URL: https://ghost.org/help/why-does-my-email-go-to-the-promotions-tab/
- Published: 2023-04-19T13:26:59.000Z
- Updated: 2023-05-03T16:49:28.000Z
- Description: Find tips on how to help maximise your email delivery, when newsletters land in the Promotions tab.
- Author: Ghost
- Tags: FAQ

Gmail delivers your newsletters to tabbed inboxes based on their own algorithms that consider everything, including the content of the email, subscriber engagement and sender information. It is expected that some of your newsletters will be placed in the promotions tab by Gmail. 

Read more about how to influence where your emails are placed in our [deliverability tips article](https://ghost.org/help/deliverability-tips).