It's possible to publish free or paid podcasts using Ghost using embeds and integrations alongside the native membership features.

For example, Buffer's Breaking Brand series shares podcast episodes using an embed along with listen notes, and further links to listen to the episodes in podcast apps.

Here's everything you need to know to share your podcast content on your custom Ghost membership website.

Organizing and embedding podcast content

If you're creating a public podcast, that is available for anyone to listen, publishing your episodes on Ghost is very easy to do.

Organize podcast posts with tags

The easiest way to differentiate your podcast posts from other content on your Ghost publication is to use tags. Each tag in Ghost automatically generates a content archive for posts with that tag (for example, Use this content archive to organize podcast content, include a link from your site navigation or share externally.

Optional: To give your podcast some custom styling, it's possible to create templates within your site's theme. This is more of an advanced option which requires a theme developer.

Embed audio files

It's possible to embed dynamic content from pretty much any service you can think of, including audio players for podcast episodes. The most common examples of tools used to embed podcasts in Ghost are Soundcloud, Spotify, Backtracks, and YouTube.

That's really all there is to it, paste a link or an embed code and create podcast episodes with any content you like on your own custom website.

Publishing a premium podcast

To publish protected podcast episodes that are only available for logged-in members in Ghost, set the appropriate content access level for each post that contains a podcast episode. This native feature in Ghost makes it possible to run a member only podcast for either free or paid members.

Tip: Most podcast players support this type of private podcast including Apple Podcast, Overcast, Pocket Casts, Google Podcast and several others. A major podcast app that does not support private podcasts is Spotify.  

Automate with Zapier

Zapier allows you to set up thousands of automations without code using triggers and actions. This is useful for podcast creators who are running private podcasts using tools such as Captivate or Transistor which have the ability to create private podcast feeds with unique private RSS feeds for each member.

Using Zapier, it's possible to send new members in Ghost to your private podcast hosting tool, and keep everything in sync.