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# Lifecycle triggers for automations
- URL: https://ghost.org/changelog/lifecycle-triggers-for-automations/
- Published: 2026-11-04T17:06:54.000Z
- Updated: 2026-11-04T17:06:54.000Z
- Description: Start an automation when a paid member changes tiers or their subscription ends
- Author: Team Ghost
- Tags: Improved

When a paid member upgrades to a higher tier, it’s a chance to thank them for their support and introduce them to their new benefits. When a subscription ends, there’s an opportunity to invite someone back.

So far, automations in Ghost has focused on welcoming new free and paid members. Now, the **Paid subscription changed** trigger helps you stay in touch with your subscribers at key moments across their lifecycle.

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### Upgrades

When someone’s been on your Silver tier for a few months and then moves up to Gold, they already know their way around — there’s no need to send them through onboarding again. Now you can trigger an automation to thank them for the extra support and let them know what’s new on their plan, like a Discord invite or a private podcast feed.

Run it on every upgrade, or only when members move into a tier with a particular perk. The same trigger works for downgrades too, so you can confirm the change and let members know which benefits they’ll no longer have.

### Winback campaigns

When a canceled subscription expires and the member loses access to paid content, start a winback sequence to remind them what they’re missing and invite them back with a discount to resubscribe.

After all, they’ve already found something worth paying for in your publication. Now you can give them a reason to come back.

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[Automations](https://ghost.org/help/automations-beta/?ref=ghost.org) are currently in beta. To try them, enable Automations in [Settings → Labs](https://account.ghost.org/signin?r=settings/labs&ref=ghost.org). then head to the Automations tab to create your first automation.

This is another step toward a broader automation suite in Ghost, with your feedback is shaping what we build next. What other moments in a member’s journey would you like to build automations around? Use the feedback button in the left sidebar of Ghost Admin to let us know.

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[**Ghost(Pro)**](https://ghost.org/pricing/?ref=ghost.org) users can log in and start enjoying all of this right away! If you're a developer, self-hosting Ghost, you'll need to [update](https://ghost.org/docs/update/?ref=ghost.org) to the latest version to get access to everything that's new.