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# Promote premium subscriptions to free members
- URL: https://ghost.org/changelog/email-cta/
- Published: 2021-09-22T15:54:00.000Z
- Updated: 2021-09-22T15:54:17.000Z
- Author: Team Ghost
- Tags: New

We've just released a brand new email card in the editor that allows you to send call to action content to free or paid members in your email newsletters.

![](https://storage.ghost.io/c/11/12/11129d96-48f2-4637-9c25-b077458f01e2/content/images/2021/09/email-call-to-action.png)

**Email call to action cards** can be quickly added to your content using the dynamic card menu. They can include dividers, center or left alignment, formatted text, and a button.

![](https://storage.ghost.io/c/11/12/11129d96-48f2-4637-9c25-b077458f01e2/content/images/2021/09/email-cta-example-1.png)

This means you can include custom content in your emails and invite your audience to take action. Here's some common examples: 

- Promote premium memberships in Ghost, with a direct link to the signup page in Portal.
- Promote other products you sell, with a direct link to a landing page or checkout page.
- Ask members to participate in a survey to encourage audience participation.